Recently Instagram celebrated double digits at the tail end of 2020. It turned 10, and it has grown even more popular than its older sibling Facebook. Instagram has 1 billion active monthly users and is number two in the social media game (only after Facebook). It’s a highly visual platform with an engaging and communal feel, which makes it an ideal place to share content. It’s also growing; there are more users joining every day and perusing the Feed, Stories, Explore, and IGTV. If you’re still unsure about Instagram ads, keep reading; we’ll break down the reasons why you should consider advertising on Instagram.
Features and Benefits That Come with Instagram Advertising
1 – Build a following for your brand
Of course, the first thing that comes to mind when we talk about social media is building a following. That’s what it’s all about, after all. And, yes, you can certainly gain a following on Instagram. There are plenty of Instagram influencers out there who are more than happy to share your product with their followers, which can instantly build your following.
2 – Create ads with ease
Instagram advertising is super easy. You can access the ad creation tool from the Instagram app. Creating the ads is fun, and the tools are exceptionally user-friendly. You can also use Google’s Polymer App to create your Instagram Ads. Adobe Experience Cloud’s Marketing Cloud Analytics can also help analyze the success of your Instagram ads. You’ll also get a variety of Instagram ads templates to choose from.
3 – Use Stories to showcase your brand
Instagram Stories is a feature that has quickly become everyone’s favorite. Many brands like to use it to showcase their products and services. There’s an active engagement on Instagram stories, and there are many brands that use them to build a following.
4 – Create a community
Another great advantage of Instagram Ads is the fact that you can engage with your customers one-on-one through Instagram DM. This is a great way to create a community around your brand. You can also interact directly with your consumers in the Comments section below your posts.
5 – Build brand awareness
Engaging with your brand on your Instagram Stories ad is a great way to build brand awareness. With Instagram Stories, you can easily communicate with your followers and create a lasting impression on them. You can share important news and engage with your customers. That way, they can easily relate to your brand.
6 – Leverage higher engagement rates
If you’re looking to boost your organic reach and engagement on Instagram, Instagram ads are a great option. And Instagram ads can help you achieve that. If you already have a good following on Instagram, then you can run the targeted ads to your followers and get a higher engagement and organic reach on your posts.
There are many other reasons to use Instagram ads for your business, which we’ll be talking about in later posts. So, if you have a business or brand, then you should definitely consider Instagram advertising.
If you’re interested in advertising on Instagram, you can start by contacting an experienced full-service digital marketing agency in LA. C/C/G will be happy to assist you with getting your Instagram ads campaign started! To find out how we can help you and how we can make your Instagram ads more successful, contact our team!