Influencer Marketing: The Essential Things To Know (Part 2)

Influencer Marketing: The Essential Things To Know (Part 2)

In part one of this article series, we’ve discussed what digital influencing is all about and how you can find the best influencer who can make a difference for your business. In this article, allow us to help you define the worthwhile influencers to tap into different social platforms today. Here is what you should know.

On Instagram Influencers

Instagram users who had the best feed, clothes, and flat lays were the go-to influencer by most brands back in the day. However, things have quickly changed since then. Nowadays, people are more into the influencer who shows the most genuineness. Too perfect is no longer the trend—people want to hear honest opinions from real people.

With the rise of DIY influencers, perfection and glamor shots are now considered old school. As a matter of fact, DIY Influencers are getting more followers and organic reach than conventional influencers. They are changing the influencer game altogether, so try to explore these types of influencers. 

On YouTube Influencers

YouTube is the world’s second-largest search engine after Google. People are spending more time on YouTube than other video-sharing platforms. More importantly, YouTube influencers receive more comments than those on other platforms.

The YouTube influencer who creates good content is more important than those who are just pretty faces. Find someone who makes compelling videos that transcend to more than their platform.

You also want to find a channel with a large audience willing to hear what the channel owner has to say. Also, look for someone who is not only active and is making more than one video each week but also someone who already has engaged subscribers.

On Twitter Influencers

Just like in other platforms, you also need to find a Twitter influencer who is not in the business of selling their followers. Instead, you want to find someone who can add value to your specific business using their own Twitter account. In addition, you need to find someone who posts helpful information.

On LinkedIn Influencers

Most of today’s LinkedIn influencers are those whose posts went viral or consistently posted career-focused content. To know if they are the right ones for your business, you can look at the influencers’ profiles and see if they have relevant experience. After all, it would be best if you choose a LinkedIn influencer who is already familiar with your business. 

Once you have the right influencer, you will want to see their level of influence. You can see this by looking at their engagement rates. Make sure the number is good, and you will have a safe investment.

On TikTok Influencers

TikTok is one of the most popular social media platforms today. Many people are now into short video-sharing platforms, and it is expected that this platform will take over Instagram in the upcoming years.

You will want to find an influencer who is worth your time—someone who has a large following and is willing to create content relevant to your business. Also, you need to pay attention to the type of content the influencer you are interested in is posting. You don’t want to be the one who just wants to place an advertisement. 


Influencers can do wonders for your business if you find the right one. You need to know the different kinds of influencers out there to know the best one for your business.

Now that you know more about the ways to find the right influencer, you can choose the most suitable one for your business. It doesn’t matter if you are a small brand or not. You still want to be in the good book of the influencers. Your business will gain more exposure if you are willing to invest in influencer marketing.

Should you need help in Instagram influencer marketing or Tiktok influencer marketing, C/C/G can do the work for you. We are a full-service digital marketing agency based in Los Angeles that helps effectively connect our clients to their customers through our innovative and creative digital solutions. Contact us today!

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