Influencer marketing has developed rapidly in recent years, thanks to the rise of social media celebrities. This type of marketing is far more effective than it appears, which is why an influencer marketing strategy is a good idea.
Instead of likes or shares on social media, think of influencer marketing as a single customer recommending your product to thousands, if not millions, of friends. How many other channels allow you to reach a large number of ideal prospects eager to invest in your product or service? Not so much.
4.48 billion people globally use social media, up from 2.07 billion in 2015. Because this figure is expected to rise, it is critical that your company goes above and beyond to ensure that your social media posts reach a larger audience.
This article aims to answer which type of influencer marketing is the right strategy for your business.
1. Mega Influencers
With the right talent, a mega influencer is the best type of influencer to work with. These individuals have clout in their field, have detailed and photo-heavy blogs, and have a high-quality social media following. They have a significant influence over their followers, who typically trust them.
If you are thinking of working with a mega influencer, you should be prepared to pay a hefty sum. If you are just starting, this may not be a viable option. However, if you have a few high-value customers, you may be able to convince one of these influencers to work with you for the right price.
2. Macro Influencers
Consider working with a macro influencer if you’re not flush with cash. These are individuals with a much smaller following than the mega influencers. However, they tend to be great content creators and are more affordable to work with.
Working with these influencers is not as effective as working with the big players. However, they are still better than traditional advertising.
The number of micro-influencers on social media is growing rapidly as more and more consumers take to platforms like Instagram, Twitter, and Pinterest. These influencers typically have between 10,000 and 100,000 followers across various platforms.
It is worth starting with a micro-influencer if you are new to influencer marketing. This influencer is excellent for building brand awareness and introducing a product to a new market without breaking the bank.
There are plenty of ways you can work with a micro-influencer. You could pay them to post about your company or product on their social media pages, or you could ask them for a product or service review. If you decide to do the latter, it is best to approach micro-influencers who have an existing interest in your market.
4. Nano Influencer
Nano influencers are people with a social media following of between 1,000 and 10,000. They typically have a focused and niche audience, making them ideal for promoting a particular product.
If you are working with a nano influencer, you may want to use them as part of a more extensive campaign to reach a more diverse customer base.
Because they are pretty small, nano influencers are less expensive than their larger counterparts. They are also easier to work with as they tend to have a more flexible approach to social media.
Choosing the right influencer marketing strategy requires sufficient business research and resources. While it may seem like a simple marketing approach, it will take time and effort to see results. However, the results are worth it. So, work with a trusted marketing agency to help you craft the right influencer marketing strategy.
If you want to jumpstart your influencer marketing strategy, make sure to contact us! CCG is a marketing agency in LA that offers fully-managed interactive marketing campaigns. This includes content creation and licensing, from selection to management. Reach out to us today!