Facebook, LinkedIn, Instagram, and other social media sites have billions of monthly active users. They give you a wide potential audience to sell your products or services. It proves that social media marketing is an ever-powerful tool for building brands and relationships with existing and potential customers.
However, arbitrarily posting content on your social media accounts is not a good idea. You will need to be strategic about content publishing if you want to keep the attention of your audience and drive the most likes, comments, shares, and click-throughs.
This article will explore optimal social media publishing times to help you better interact with your audience and manage your online presence.
Base It on Your Audience
In truth, there is no straight answer to knowing when the ideal time to post on social media is. It heavily depends on your existing or target audienceās social media usage.
You have to use analytics tools to identify the best time for your audience. These tools can help you determine when your audience is most active. Aim to post new content around those times.
When you want to post based on your target audienceās social media behavior, you have to consider their location. Research and look into digital reports to see when people in the area are most active in social media. Remember to adjust your posting schedule based on your target audienceās time zone.
Base It on the Social Media Platform
If you want to appeal to a larger audience, your posting schedule will depend on the platform you are using. Although people use social media platforms differently, sometimes, audience behaviors overlap to create pockets of time where marketers can experience the most activity.
Optimal Facebook Publishing Schedule
Facebook is a social networking site that prioritizes meaningful interactions with friends and family. Although organically reaching their audience is possible for brands, the 2019 algorithm update made it challenging without relying on boosts.
Here is the ideal Facebook posting schedule:
- Engagement Optimization: 9 a.m. and 11 a.m. on Wednesdays, Thursdays, and Sundays
- Interaction Optimization: 12 p.m on Wednesdays
- B2B Companies: 9 a.m. and 2 p.m. EST on Tuesdays, Wednesdays, and Thursdays
- B2C Companies: 12 p.m on Mondays, Tuesdays, and Wednesdays
Optimal LinkedIn Publishing Schedule
LinkedIn is a social media platform that largely caters to professionals. It helps people build an online network of business and professional connections.
Although the site mostly features professional profiles, more recent updates allowed users to search for jobs, apply for positions, hire workers, and even advertise non-job-related products and services.
Here is the ideal LinkedIn publishing schedule:
- Engagement Optimization: 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST
- Interaction Optimization: 12 p.m on Wednesdays
- B2B Companies: Tuesdays and Wednesdays
- B2C Companies: Mondays and Wednesdays
Conclusion
Over 295 million people in the United States use social media networks at least once a day. That is why social media marketing is the name of the game today.
Marketing through social media is more than arbitrarily posting pictures on your feed. It is about strategically publishing high-quality, optimized content that people will notice, interact with, and enjoy. Pay close attention to your audienceās behavior, use your social media analytics tools, and test different posting schedules to know which one works best for you.
CCG is a premier social media agency in Los Angeles. Our wonderful team of experts is knowledgeable in the intricacies of social media management. They can help you harness the full power of social media to build a credible online presence that speaks to your audience. Team up with us and win the social media game today!