TikTok is one of those emerging platforms that’s been taking the internet’s abuzz today. However, not all companies are embracing the potential of TikTok to their business. It’s still an underrated channel, and some companies still feel that this platform is not for them.
If you’re a business owner, now is the time to take advantage of TikTok because most people are there today. There’s no need to feel that you don’t have a place on this platform because there’s always room for experimentation.
If you want to give TikTok a chance as a channel for your next advertising campaign, here’s how you can improve your marketing strategy:
1. Define Who Your Target Audience Is
The approach in TikTok is very different from Facebook and Instagram. Unlike the latter platforms, where you can easily find and target your audiences, you will need more effort in finding your audience in TikTok. As you know, TikTok’s environment is very different. People can see different and unique content that is curated for them and what they like. So, as a business, you should always keep up with the trend and find ways to implement your brand’s voice into them. One way you can effectively do this is by defining your audience.
To define your audience in TikTok, look at the content and creators similar to your business. Study what posts have the most engagement and see what people think about the post by looking at the comment section. Then create content wherein you can fill the gap and provide what they are looking for. This way, you can be visible to the right people.
2. Always Prioritize Quality Over Quantity
Similar to Facebook and Instagram, TikTok is also not about the number of content you create. It should always be about the quality of content you post. Your content should always be relevant, valuable, or relatable to your audience so that you can effectively market your business. You should also remember that when making your content for TikTok, it’s not so much about what you’re selling; it’s about telling a good story to the people.
3. Don’t Dwell Much on the Number of Your Followers
Even if you only have five followers on TikTok, it will not matter because you can still have the chance to gain millions of views for as long as your content is effective and interesting to the audience. You don’t have to spend your energy on increasing your followers; you just need to focus on creating valuable and quality content so that your brand will be featured on the “For You” page of the users.
The use of hashtags can help boost your content. Just make sure to use hashtags that are relevant to your brand or post. You can also use trending hashtags in your posts to gain a higher chance of getting featured on the “For You” page.
TikTok can potentially give you significant results and opportunities. Don’t take the app for granted because you might miss out on the benefits it can give your business. Consider its potential and include the platform in your marketing strategy; you’ll be surprised about the gain you can have when you tap TikTok as one of your marketing channels. Just make sure to improve your marketing strategy for it to be effective and drive results.
If you want to improve your overall marketing strategy, let C/C/G help you! We are a full-service digital marketing agency in Santa Monica, offering TikTok advertising services, Instagram ad services, and other social media marketing services to help clients drive more sales. Get in touch with us today!