With 2021’s industry growth and an overabundance of marketing tactics emerging, it can become tedious for companies and brands to stay on top of their marketing game. Partnering with an agency is an ideal investment for many business owners to maintain a strong brand identity and expand their client base. But how can you pick the right marketing agency without getting fooled? With these tips:
Do Your Research
You should become an expert on the basics of digital marketing and pay-per-click services before hiring someone from an agency. Understanding this jargon will help you choose a company that is the best fit.
For example, you should understand these terms if you’re hiring someone for SEO or pay-per-click services. Staying in the know prevents you from overpaying or accepting poor service. Medium to large organizations usually has a consultant who handles this process.
Get a minimum of three quotes to compare the prices between companies and ask the consultant to reach them. Ask the companies to show you examples of their work in your niche. Work with an advisory firm and explain your options. Don’t accept the first quote.
Additionally, go beyond the first results on Google and collect a list of at least three agencies that fit your criteria. To broaden your choices, have a detailed brief outlining what your business is looking for in a marketing agency to help keep you focused. The brief should outline the following:
- A detailed description of the business
- The brand identity of the business
- Where the company is based
- What the company specializes in
- What vertical/industry the company operates in
To choose the right marketing agency, you need to check out their online presence and social media presence—if they can’t market themselves well online, they won’t be able to do it sufficiently for your business.
You also need to find out whether they have the capabilities to manage content creation and distribution themselves. Working with full transparency means that you and the marketing agency have a clear idea of how the project will be executed. Ensure they have no surprise charges down the road.
Note Your Goals
Get all of the decision-makers in your company together and decide what exactly you need to reach your goals. Is your goal to gain more revenue? Rebrand? Or do you just want more traffic? Work with a marketing expert to determine which type of agency is best for the problems you are facing and how much money you should invest in this service. You want ROI (return on investment) to be more significant than your investment.
You must have a vision of when to hand over marketing responsibilities to a marketing agency. You should think about how much time and energy you have to commit to working with an agency.
- Do you want a large firm that can handle a wide range of strategic marketing needs, or would you instead choose a niche agency well suited to a specific part of your strategy?
- Would you like to meet with the local marketing agency members and work closely with them, or would you prefer to use email or phone calls with marketers abroad?
Connect with the Right Marketing Agency in Los Angeles
Go with the agency that is the best match for your needs, ambitions, and passions—not just their work, experience with other clients, or service. Most importantly, work with an agency you jive with your personality. They must be easy to work with as much as possible and service-oriented. You are their client, and they must accommodate you to their best abilities.
You’ll find this sort of marketing agency in Los Angeles here at C/C/G! We’re a full-service digital firm that prioritizes strategy and creativity to unlock solutions for our clients. Contact us today, and let’s bring the flavor to your next campaign!