TikTok has effectively expanded into a giant social media platform with millions of active users. Now, it’s only imperative to add TikTok to your social media strategy. So the question is, how can marketers develop an effective TikTok growth strategy?
Why Is TikTok Famous?
TikTok has exploded in popularity in the last few years. The massive growth of social media is something everyone eagerly anticipated. Having an app made exclusively for social media purposes is a significant achievement.
Video has been and will continue to be a big driver of social media traffic. TikTok has perfected the art and appeal of short 15-second videos.
Not only did TikTok capture the essence of popular memes and trends, but it has also brought about a change in the way videos are created. It encouraged its users to incorporate their own creativity to produce the best content.
How to Use TikTok for Marketing
TikTok is the next big thing! It is growing by the minute and is a platform everyone should have in their digital marketing strategy. We have discussed seven ways to use TikTok to market your brand.
1. The Hashtag Challenge
This is one of the most common strategies that brands use on TikTok to promote their brand. With the help of TikTok, brands can create exciting and creative videos and share them on social media.
Here’s what you need to do:
On TikTok, create a fun and creative video with up to 30 hashtags. After the video is published on your account, use the hashtags from your brand that you want to market.
2. User-Generated Content (UGC)
TikTok has made user-generated content work for brands and businesses. You can ask your target audience to create videos for your company and brand as a brand.
Here’s what you need to do:
Create a contest or a poll that requires the users to submit a video. For example, you can ask your audience to create a video showing how they use your product or do something specific using your product.
Another example if your brand is promoting a new product, you can ask your audience to create a video showing how they would use the product.
3. In-Feed Native Ads
TikTok’s new in-feed native ads are highly engaging and perform really well. This is another excellent way to drive traffic to your website. Keep in mind that this feature is only available for TikTok Stars.
Here’s what you need to do:
- Create a video on TikTok by choosing a template and adding the necessary elements
- You can also add background music to your video
- Upload the video on TikTok
- Include the link to your website in the video description
- Ensure that your video performs well and gets as many views as possible
4. Traditional Influencer Marketing
Influencer marketing is one of the most effective forms of marketing. TikTok influencers are huge and can carry a considerable reach.
Here’s what you need to do:
Find an influencer or creator with a broad audience and an established follower base. Create a video in your own style. Get a TikTok influencer to feature your product or brand in the video on the video.
Conclusion
TikTok has become a massive platform for businesses and brands. In conclusion, there are many ways to use TikTok to market your brand efficiently. The most important thing to remember is staying consistent and finding an influencer that fits your branding.
C/C/G is a full-service digital marketing agency. Strategically focused and creatively driven, we unlock innovative solutions that connect our clients to their customers. We help build impactful brands that support strong and lasting connections. If you’re looking for TikTok marketing services in Los Angeles, CA, get in touch with us! Let us know how we can help.