As a business owner, it can be easy to focus on the quantifiable elements of your business, such as search engine optimization, a fully functioning website that gets customers from shopping cart to check-out, pay-per-clicks, and AdWords. However, branding is equally important.
Why? Because all of your competitors can do the same thing. But it takes a great company to have a stand-out branding campaign.
Here are five reasons why the right branding impacts your business:
1. Makes Your Company Memorable
That’s right. Branding is what makes your business stick out. There are thousands of companies in a given industry, and there’s only one you.
Take Starbucks, for example. They’re a powerful brand that practically has a monopoly in the industry, has tons of loyal customers, and is one of the most successful firms in the world. Can you name a couple of competing coffee chains off the top of your head?
If you can, that just proves the point. Poor branding means you’re lost in the crowd, and nobody will ever come across your business, invest in it, or even become a customer.
2. Keeps Your Business Consistent
Consistency is vital, especially in a business. Customers expect consistency, and if you’re a brand known for its reliability, you’ll have a steady and loyal following.
On the other hand, if you have a poorly managed business plagued by inconsistency, you’ll lose customers. Your brand is the glue that holds your business together, and the more consistent your business is, the more likely it is to build up a loyal following.
3. Builds Familiarity
The more familiar your customer is with your brand, the more likely they are to recognize you, become a loyal customer, and spread word of mouth. Customers are more likely to buy from a brand they’re familiar with, even if it’s a more expensive option.
As a business, if you can build up consistent branding and remain memorable for your customers, it’s much easier to scale up and grow.
4. Helps Your Business Stand Out
As your brand becomes more recognizable, so does the value of your company’s products. If you can build your brand the right way, you’ll be a name that stands out in a sea of competition. Even if you’re a small business, you can build your brand to be an industry leader.
5. Gets Your Message Out to a Wider Audience
When you think about your business, you might think about it as this secret powerhouse that can crush any other company in your industry. The truth is, you can’t prove it unless you get your name out there and let people know what you’re about.
A brand makes it easier for you to do this because people will see your brand and think about it whether you have an advertisement or a storefront. If you have the time and the resources, you might get many people to come to your store, but you won’t be able to get the message out to them. Remember, great branding makes it a lot easier to spread the word.
Despite what you might think, branding isn’t just for big businesses looking to create a recognizable image. Even the most humble small business can benefit from branding, and if you want your business to succeed, you need to make sure you’re putting effort into solid branding.
Put yourself out there! Don’t be afraid to let the world know who you are, what you stand for, and what you offer.
C/C/G is a full-service digital branding agency in Los Angeles. We unleash unique solutions that link our clients to their consumers by being strategic and creative. We assist in the development of robust and long-lasting brands. Contact us if you’re searching for a brand marketing agency in Los Angeles, CA.