The current state of the global market has become highly competitive and even more consumer-driven, making it even more challenging for small to medium-sized businesses to reach a high return on investment (ROI). But one strategy seems to show a lot of promise in recent years and might even be considered one of the most effective marketing strategies being used today. Influencer marketing is a relatively new way of promoting products and services, which could be the very answer startups are looking for right now. Let’s explore what influencer marketing is and how it can help your business expand your online reach.
Why Use Influencer Marketing?
Influencer marketing is a method that involves collaborating with key figures in your industry to help promote your products, services, and social influencers. The concept itself isn’t actually new, as it’s quite similar to brand endorsements, which different media outlets and businesses have always used for decades. However, with the advent of social media, the term ‘influencer marketing’ was born, where promotions are more focused on industry influencers in the digital landscape. These key figures tend to significantly influence potential customers’ buying decisions, and they can encourage them to buy particular products or services.
The followers of these influencers perceive these people as authority figures in their niche. This puts influencers in a unique position that not even celebrities have probably achieved before. Influencer marketing has the power to generate leads, drive conversions, and, of course, generate high ROI. Other benefits of influencer marketing include:
- Increased Brand Recognition
- Gain More Credibility as a Business
- More Leads and Conversions
Influencer Marketing vs. Brand Endorsements
As mentioned above, the concept of famous people promoting products isn’t new at all. However, influence marketing is able to generate a unique kind of buzz that traditional brand endorsements have never achieved before. In fact, you could say there is a stark contrast between influencers and high-profile celebrities.
As many people know, celebrities tend to be very inaccessible and quite distanced from their fans, due to their high-profile status. Influencers, on the other hand, interact with their followers in a personalized manner through social media. They reward their followers by giving them an intimate glimpse of their lives.
Influencers also operate within their own niche, unlike celebrities, who often endorse wildly different products and services without prior knowledge or expertise of it. This makes celebrity endorsements look more promotional and even sound like a hard sell. But seeing a beauty influencer review and recommend a product that they personally use and support looks and feels more genuine and less promotional.
How to Partner with Influencers
Since influencers seem a lot more “reachable,” partnering with them is significantly easier and even cheaper. In order to make the most out of your collaboration with an influencer, you need to follow a few steps, such as:
- Setting an Objective
- Picking the Right Influencers
- Prioritizing the Right Content
- Using Hashtags
- Ensuring Impressions are Targeted
- Analyzing Engagement
- Providing Affiliate Links
Conclusion
ROI has always been a key performance indicator for many businesses, which pushed them to search for more effective ways to become profitable and marketable. Influencer marketing is just one of the best ways to achieve high ROI in such a short amount of time. By leveraging the scope and power of influencers and social media, you’ll be able to expand and grow your business in no time at all.
C/C/G is a full-service digital marketing agency focusing on creating innovative content that connects consumers and potential customers to our clients. As a creative agency in California, we leverage our experience to help businesses stand out through effective marketing solutions
Partner with us today, and let’s start developing your own strategy for success!