Many people from older generations aren’t too familiar with influencer marketing, but social media’s popularity is rising across the board. It’s no wonder that a lot of Millenials and Gen Zs alike are all about pursuing a career as an influencer.
Businesses are also taking notice of the power that influencer marketing holds. International brands like Microsoft in the technology space and Marriott in the hotel/travel space have taken steps to harness the power of influencer marketing. They have already gotten a number of influencer campaigns going.
Are you considering influencer marketing for your needs and that of your company? You’re in the best place possible to get started. In this blog, we will further unpack influencer marketing and what a good campaign entails.
Influencer Marketing: What Is It and Why Does It Hold So Much Power?
“Influencer marketing,” as a term, refers to assigning the promotion of products or services to influencers on social media. Simply put, influencer marketing is a modern marketing strategy. It’s a highly effective way to promote your business. It provides a means by which you can build your web presence as well.
The power contained in influencer marketing is rooted in a simple fact: people do not have the option to sample or try out products or services they want to buy or avail of online.
If a person needs a specific product and is determined to buy it, they will look for recommendations and opinions about said product. That is where influencers come into play.
Influencers are usually bloggers, podcasters, YouTubers, or social media personalities that hold a degree of influence over their niche. They use these various media channels to share insights or opinions about topics of interest, often interacting with the audiences these channels attract. The trick is that they understand their audiences well and have a great deal of trust among them.
All of that makes them the best possible brand advocates to have, especially if younger generations are the target audience. 70% of teenagers and nearly half (40%) of millennials trust influencers more than celebrities or even advertising!
As an extra tidbit, bear in mind that women are more likely to trust influencers than men: this is a huge plus for many products and services out there.
How Effective Is Influencer Marketing?
On average, you can expect to earn $5.78 for every dollar you spend on influencer marketing. That’s a fantastic return on investment (ROI), isn’t it? A number of businesses have a tendency to combine influencer marketing with other promotions, creating a combination that’s quite the knockout. These “other promotions” include the likes of ebooks, webinars, and email marketing, to name a few.
Build Trust with Influencer Marketing
Planning is necessary for an influencer campaign to succeed. Here are some key tips to keep in mind moving forward:
- Get specific when it comes to goals.
- Know the audience very well (age ranges, gender, location, etc.).
- Have an effective brand personality in action.
Influencer marketing is incredibly helpful on several levels for brands. It involves making use of social media personalities to promote products or services. The ROI is great and it can also help to build better brand trust down the line.
Need to work with a social media agency in Los Angeles? C/C/G has you covered. We’re a full-service digital marketing agency dedicated to helping your brand grow. Contact us today!