Consumer packaged goods (CPGs) is an industry term for products that consumers frequently consume and replace. Food, beverages, beauty products, and cleaning products are all examples of consumer packaged goods.
Despite the rising technological tools of buying, people still prefer to go to physical stores, even though they can buy household items from the comfort of their couch and get items shipped to them in two days. After all, most customers would rather see, touch, feel, and try something before buying it.
As marketers, it’s our job to change these buying habits so that people put the brand’s products in their carts instead of the competition’s.
Here’s how Consumer Packaged Good (CPG) brands can stand out in the market.
1. Analyze Competitors
Since customers have many choices for their household products, you know that the companies who sell these things want their customers to use their products over the others.
It’s up to you to determine why your customers should choose your brand over the competitors’. Even if your basic answer to a customer’s need is the same as everyone else’s, the way you present your product should be different.
2. Make a Positioning Statement
A Positioning Statement is a single sentence that describes the brand and why someone should buy from your store instead of the others.
If you’re trying to position a brand for the next generation, it might be a good idea to consider what the demographic is currently buying. If the Millennial generation is buying a lot of fitness trackers, then maybe you should consider positioning your brand so that young customers will want to purchase your product.
3. Create a Branding Statement
The Branding Statement tells the customers what certain things mean about the brand and what they can expect from purchasing your products. It’s also a great place to include your most important values.
Think about what the customer needs are, then write them down. This “list of needs” will be vital to creating a Brand Positioning Statement. You must make one that will resonate with your target customers.
4. Create a Catchy Tagline
You may also want to create a tagline for your brand. Taglines usually describe what a brand does in a straightforward sentence. They are meant to catch the attention of consumers.
For example, “Think different” is a tagline for Apple. It describes the brand and gets potential customers to think about how Apple products make them feel. “Just do it” is a tagline that describes Nike. It, too, gets people thinking.
The slogan you make should create interest in your brand, especially on social media.
5. Do Brand Auditing
The Brand Audit is a formal survey on who is purchasing your products and why. It’s a great way to get some market research together and do in-depth analysis. This is a method that helps you decide if your brand is positioned in the way that you want it to be.
The brand audit is a document you can use to record your findings. It will help you spot the strengths and weaknesses of your brand position.
Conclusion
As a business owner, you know that you have to create interest in your brand in the CPG business. That’s why you need to have a strong brand positioning statement, a branding statement, and a tagline.
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