When you operate a business, you’re essentially running a never-ending marathon, so it’s only natural that you strive to stay ahead of the game. In an effort to increase your impact, many leaders work with marketing teams to create campaigns that will put their business at the top and remain competitive in the market.
We’re all aware that social media marketing plays a huge role in the success of a business. However, merely posting content online at any time won’t do the trick. In fact, you need to ensure that you’re posting content at the right time to attract the perfect audience and garner the best results.
Because of this, it’s worth connecting with a credible content creation agency because not only will they help you create compelling content. They can also assist you in choosing the best time to publish them on the web.
Keep reading if you’re wondering when you should post your new campaigns and series. In this social media marketing guide, we’ll share with you marketing-expert secrets on when you should publish posts on social media. Let’s take a look!
It’s best to post on Facebook every Wednesday at 11 am, or between 1 pm to 2 pm. Publishing content on Tuesday, Wednesday, and Thursday between 8 am to 3 pm also provides higher engagement than those posted in the evenings and weekends.
It’s also worth noting that most Facebook users are between 18 to 29. In those numbers, you should know that 75 percent of women use the platform, as opposed to the men, who have a much lower percentage. So if you’re targeting women, it’s best to use Facebook to reach your ideal audience.
It’s best to post on Instagram between 9 am and 4 pm. You’ll be surprised to know that you can get great engagement from Monday to Friday since weekends get lower engagement and interactions. If you have a younger demographic, Instagram is also an excellent choice. Not to mention, those who use Instagram are primarily women as well.
If you’re looking to promote on Twitter, it can be a bit tricky because you need to figure out your audience. Ideally, you’ll want to post on Wednesday and Friday on Twitter at around 9 am. This is because users are often on Twitter to check the news. However, when posting content on Twitter, know that interaction with users is key to a successful tweet.
One of the easiest ways to give your brand some personality is through video content; that’s why content creation agencies swear by the results produced through YouTube content.
If you’re thinking of posting on YouTube, aim for Thursdays and Fridays from around 12 noon to 4 pm. This is because most audiences watch YouTube videos in the evening, so posting it a bit early allows your video to be indexed. Unlike other social media platforms, you can also post on Saturday and Sunday!
The Bottom Line: Collaborate with a Content Creation Agency For Fantastic Social Media Returns
There’s no doubt that we’re swimming waist-deep into the digital age, and it’s only right that you maximize your social media platforms to take your business to the next level. With that said, understanding when you should post content is key to ensuring your audience sees and engages with your post.
It’s worth noting that you should work with a content creation agency because with their help, you’ll get to produce a strong content calendar and ensure you post compelling media at the right time and place.
How Can We Help You?
Building a strong online presence for your brand is no walk-in-the-park. That’s why you must work with a content creation agency in Los Angeles to help bring your business to the top.
C/C/G is a full-service marketing agency in Los Angeles, CA. We focus on creating unique, creativity-driven content that unlocks many solutions that help brands connect with their customers. Work with us today!