Statista projected that the United States would have 230.5 million online shoppers before 2021 ends—that’s a lot of potential clients. If your company has a streamlined sales process, converting leads to sales won’t be much of an issue. Otherwise, you may want to look into building a sales funnel.
A Closer Look at a Sales Funnel
A sales funnel is a marketing approach that sets a defined path for clients before making a purchase. When you implement it right, a sales funnel can help your business convert leads, improve current and future marketing strategies, and make better pitches for your audience.
The beauty of the sales funnel is in its simplicity that is captured in a four-step process. The typical parts of a sales funnel are awareness, interest, desire, and action.
- Awareness: Knowing how prospective clients find you.
- Interest: Acquiring the interest of potential clients in the products and services you’re providing.
- Desire: Making the product or service that you offer more desirable.
- Action: Converting leads to achieve sales.
Ultimately, the end goal of a sales funnel is lead conversion. Although lead conversion usually means turning leads to sales, it may also mean subscription to email newsletters and the like.
If you want to construct a sales funnel for your business, here’s a quick guide for you.
1. Optimize Your Website
Making people aware that your business exists is the first step in the process. You can check your site’s analytics and start from there. You can do it to increase your social media presence and link your posts to your website. But a sure-fire way of getting noticed is through the help of Search Engine Results Pages (SERPs).
Optimizing your website is the tried and true way of improving your site’s SERP ranking. It means regularly updating your site and including performing keywords. It also entails creating a sound internal linking structure that makes the platform easy to navigate and keeps visitors browsing. Building backlinks and keyword-infused meta descriptions will also help.
2. Publish Quality Content Consistently
Why do 74 percent of marketers in 2021 actively invest in content marketing and hire content creation agencies? It’s because it’s crucial in keeping their business competitive and relevant.
Publishing informative, well-structured, and easy-to-read content can highlight your company’s expertise and increase customer engagement in your products and services. Aside from that, search engines consider a site that publishes new content regularly more relevant than those that don’t make updates at all.
Tutorials, guides, and checklists are some of the most common and effective types of content. However, make sure your blog posts, articles, and entries are informative and reader-friendly.
3. Make a Credible Landing Page
A well-constructed landing page can encourage conversions, build trust in your company, and enhance your brand’s credibility. Landing pages are usually linked throughout the site to attract more site visitor attention.
In creating a landing page, there is one thing to remember: make it easy—to see, navigate, and use. Prominently placing your call-to-action (CTA) and making the forms easy to fill out are good places to start.
Ensuring that the page is responsive, secure, and properly viewable on any device is also important. If a prospect exits the page because the font was hard to read or the form was unresponsive when using a mobile device, then the efforts you’ve put in the previous three steps of the funnel are for nothing.
A sales funnel involves a four-step marketing method that helps businesses convert leads, enhance marketing campaigns, and capture their target market better. To make an effective sales funnel, you have to optimize your website, publish quality content consistently, and build a credible landing page.
If these steps sound too complex to do yourself, you can always ask for assistance. There are content creation agencies and web design and development companies that can assist you in the different aspects of the sales funnel.
C/C/G is a reputable creative agency in California that can meet all your digital marketing needs. We specialize in building sustainable brand growth through omnichannel campaigns. Connect with us today to learn more about how we can help you!