A Step-by-Step Guide to Location-Based Ads for Restaurants

A Step-by-Step Guide to Location-Based Ads for Restaurants

Social media marketing and location-based advertising have become essential strategies for businesses targeting potential customers in specific geographic areas. This is especially true for restaurants with physical stores in a particular city. 

With Facebook and Instagram offering a vast range of advertising tools and options, it has become easier than ever to drive demand and generate leads using location-based advertising. This article will walk you through a step-by-step guide on creating and optimizing location-based advertising campaigns on Facebook and Instagram to improve your social media marketing strategies.

Step 1: Define Your Campaign Objective

The first step in creating a location-based advertising campaign is to define your campaign objective. This will help you determine which ad format, targeting options, and bidding strategy to use. Facebook and Instagram offer several campaign objectives, including:

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

Choose the objective that aligns best with your overall marketing goals and desired outcomes.

Step 2: Set Up Your Ad Account

To get started, you must create an ad account on Facebook Business Manager. This will allow you to manage your Facebook and Instagram advertising campaigns in one place. If you don’t already have a Facebook Business Manager account, you can create one by following these steps:

  • Go to business.facebook.com and click on “Create Account.”
  • Enter your business name, email address, and other required information.
  • Once your account is set up, navigate to the “Ad Accounts” tab and click “Add a New Ad Account.”
  • Fill out the necessary information and click “Create Ad Account.”

Step 3: Create Your Location-Based Campaign

Now that your ad account is set up, it’s time to create your location-based advertising campaign. Follow these steps to set up your campaign:

  • In Facebook Business Manager, navigate to the “Ads Manager” tab.
  • Click on the “Create” button to start a new campaign.
  • Pick your campaign objective from the list provided.
  • Name your campaign and set your campaign budget and schedule.
  • Click on “Continue” to move on to the ad set level.

Step 4: Set Up Location Targeting

At the ad set level, you will set up your targeting, including location targeting. Follow these steps to set up location targeting for your campaign:

  • In the “Locations” section, click on “Edit” to open the location targeting options.
  • Choose the type of targeting you want to use: “Everyone in this location,” “People who live in this location,” “People recently in this location,” or “People traveling in this location.”
  • Enter the specific locations you want to target, such as countries, states, cities, or postal codes. You can also use the map to drop pins in specific areas or use the radius targeting feature to target people within a certain distance of a particular location.
  • If you want to exclude certain locations, click “Exclude” and enter the areas you want to exclude from your targeting.
  • Once you have set up your location targeting, continue to set up the rest of your targeting options, such as demographics, interests, and behaviors.

Step 5: Select Your Ad Format and Create Your Ads

After setting up your targeting, you will move on to the ad level, where you will choose your ad format and create your ads. Facebook and Instagram offer a variety of ad formats, including:

  • Single image
  • Carousel
  • Video
  • Slideshow
  • Collection
  • Instant Experience

Choose the ad format best for your social media marketing objective and creative assets. Upload your images or videos, write compelling ad copy, and include a strong call to action to encourage users to engage with your ad.

Step 6: Launch and Monitor Your Campaign

Once you have created your ads, review your campaign settings, and click on “Submit” to launch your campaign. Monitor your campaign performance regularly, and make adjustments to your targeting, ad creative, or bidding strategy as needed to optimize for better results.

Experiment with A/B testing to determine the most effective messages and visuals. A/B tests enable you to simultaneously display two ads with a single variation, allowing you to compare their performance and identify the most successful option. For instance, you could test an ad featuring an image against one with a video. This process may help you uncover a systematic strategy for attracting more people.

Conclusion

Social media marketing and location-based advertising on Facebook and Instagram are powerful ways to drive demand and generate leads for your business. By following this step-by-step guide, you can create effective location-based advertising campaigns that target your ideal audience and deliver the results you desire.

Are you looking for a social media agency in Los Angeles? Our team at CCG is here to assist you. We provide innovative social media campaigns designed to engage your target audience. Schedule a discovery call with us today to learn more.

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