Social media is an ever-changing landscape; it can be difficult to keep up at times. Thousands of social media sites have opened and closed since 2011, but three big platforms remain: Facebook, Twitter, and Instagram. If you’re trying to grow your business, it’s important to post relevant content on these three big platforms. Follow these top tips for improving your social media engagement on each platform.
Quick Ways to Get More Social Media Engagement in 2022
1 – Create Engaging Visuals
Visuals are a key component of any social media strategy, and they’ll likely continue to be a key component in the future as well. In fact, a recent study revealed that Instagram posts with images receive more than double the engagement than their photo-less counterparts.
If your brand hasn’t already started to invest in visuals, it’s time to start!
2 – Use the Right Platform
Different platforms have different engagement rates. For example, Facebook has a 0.91 percent engagement rate, whereas Pinterest has a 1.26 percent engagement rate, according to L2.
Even if your brand targets a variety of demographics, it’s important to focus your social media efforts on one or two platforms. When you focus your brand’s efforts on fewer platforms, you have more time to create engaging content and grow your community. Ultimately, this can lead to higher conversion rates.
3 – Be Proactive
Some brands are reactive on social media, but being proactive allows you to capitalize on opportunities that present themselves. For example, if you’re running a promotion on your website, you can share the promotion across social media. If you receive a positive or negative mention on social media, respond with a post. If a customer shares a positive review, acknowledge it. A proactive social media strategy can help you improve your image and reputation.
4 – Respond Quickly
Social media users expect brands to respond quickly. A study from Buffer revealed that users expect to receive a response within four hours. If your brand doesn’t have the resources to respond to every comment, try responding to a few every day.
5 – Engage with Followers
You don’t always have to lead the conversation; you can also participate in discussions your followers are having. The best way to do this is to respond to comments and answer questions. It’s important to monitor your social media accounts on a regular basis to ensure you’re engaging with your followers in a timely fashion.
6 – Be Authentic
Social media users aren’t interested in marketing speak or random sales messages. Instead, they’re looking for engaging content that’s authentic. If your brand is posting content that’s written for the sole purpose of engaging customers and Instagram influencers, you may find it difficult to connect with your audience. Instead, write content that’s authentic or find a human element within the brand image.
Social media engagement is more important now than ever before. Your brand’s interaction with your audience can have a positive impact on your conversion rates. If your brand doesn’t have engaging social media strategies in place, now is the time to develop them.
If you need help building your brand’s social media presence, don’t hesitate to contact the team at C/C/G. C/C/G is a full-service social media agency in Los Angeles. Strategically focused and creatively driven, we unlock innovative solutions that connect our clients to their customers.