Who doesn’t love food? Aside from the fact that it’s a core need for survival of people in general, it’s just really good to have a nice meal. Social media has elevated the food experience to go beyond just eating, though. Nowadays, there’s also a lot to be said about taking photos of the best angles of a certain dish-or just the dish in general! Delicious, juicy, scrumptious morsels can be found everywhere: Pinterest, Instagram, even Facebook!
The popularity of food photography is one of the reasons why you cannot ignore the advantages of it. Food photography has now become a staple nowadays, and it is one of the most popular types of photography after the selfie. It’s gone well beyond being a fad or a trend!
In fact, there is now such a thing as professional food photography. To that end, food shots always have a whole team behind them consisting of:
- Art director
- Food stylist
- Prop stylist
The pictures of food you see on social media, blogs, and other online content are important to business marketing. The quality of these photos can make or break a business. For food, the best photos capture the essence of a dish in one image.
Here are some key ways to get food photography to the next level:
1. Check the settings of your camera and battery
The most frustrating thing about photography is when the camera malfunctions. If you have set the shutter speed incorrectly, the ISO too high, or the ISO too low in an environment that is too dark or too bright, or if you have set an unbalanced aperture, you will end up with bad pictures.
2. Don’t stick to one angle
When it comes to food photography, variety is crucial. While a shot from a certain angle may seem like the perfect shot, the end result may not reflect that at all. Multiple angles are necessary; clients will always want options. Various food items will need a number of different angles when top-notch photography is involved.
3. Have proper lighting
When photographing food, one challenge is achieving the right lighting. Natural light emitting from windows will provide your food with a natural look. Natural light, added with artificial and flash lighting, will provide your food with natural but simultaneously striking lighting.
4. Pay attention to the arrangement
To create a striking image of your food, you can’t simply photograph it by itself. Instead, you’ll want to embellish it by manipulating its appearance — by making the right choices with color and shape. Some foods, such as bread and cookies, look appealing in a simple plate and setting, while other foods such as burgers and pizza display better in chaotic surroundings.
No matter what food you’re shooting, you should prepare your subject to ensure it’s seen at its best.
Food photography is the second most popular type of photography today, second only to the selfie. It’s reached a level of professionalism that requires a whole team aside from just a photographer. Make food photos really high-quality by having proper lighting, checking the camera and battery settings as well as not sticking to one angle.
Looking for a food & beverage marketing agency? Reach out to C/C/G today! We’re a creatively driven full-service digital marketing agency that unlocks innovative solutions to best connect clients with their customers.