The food and beverage industry is one of the fastest-growing sectors in the world, and the trends it follows can be a valuable prediction of what to expect in the future of food and beverage businesses.
In 2023, the industry will likely see several changes impacting how businesses market their products, the types of products available, and even how the industry operates.
Here are five food and beverage business trends to watch for in 2023.
1. Increase in Plant-Based Foods
Increasing environmental consciousness among younger generations, backed by a growing body of scientific evidence, is leading to a shift in dietary habits. Plant-based foods are becoming more popular as a healthier and more sustainable alternative to animal-based proteins.
This rise in their popularity can be attributed to an increase in plant-based food products on the market and restaurants and fast-food chains introducing vegan options. Food and beverage businesses should be prepared to meet the growing demand for plant-based food options.
2. Rise of Artificial Intelligence (AI)
Businesses increasingly turn to AI to streamline operations, reduce costs, and remain competitive. AI can help food and beverage businesses automate mundane tasks such as production planning, marketing, and customer service, freeing up time focused on higher-value work.
AI can also be used for predictive analytics. It can analyze data to identify trends and make predictions, enabling businesses to stay one step ahead of the competition.
3. More Delivery Options
The demand for convenience is changing the way food and beverage businesses operate. Delivery apps are becoming increasingly popular, and businesses need to be prepared to meet this demand.
Not only will businesses need to provide an efficient delivery service, but they will also need to ensure that their products remain of high quality during the delivery process.
4. Focus on Sustainability
Sustainability has become a significant focus for food and beverage businesses, with the industry increasingly taking steps to reduce its environmental impact. There is increasing pressure from consumers, regulators, and investors for companies to adopt sustainable practices.
As such, businesses should be prepared to implement sustainable practices such as energy-efficient production and waste reduction and seek new sustainable technologies and materials that can help reduce their environmental footprint.
5. Emphasis on Healthy Eating
The increased focus on health and well-being drives a shift towards healthier food and beverage options. This can be seen in the rise of organic, natural, and whole foods and the increasing demand for nutrition information on food labels.
As such, food and beverage businesses must focus on healthier and more nutritious options to meet consumer demands.
How to Market Your Brand in 2023
Influencer marketing can be an effective and cost-efficient way to reach a larger audience and increase brand awareness. It involves leveraging influencers to promote a product or brand, using their existing networks and fan base to reach new customers.
Influencer marketing can be especially beneficial for food and beverage businesses, as engaging with influencers with industry knowledge and expertise can help build trust with potential customers. Additionally, influencer marketing can help showcase what makes a particular brand unique and can bring attention to new products or services.
Food and beverage businesses should ensure that they are targeting the right influencers and creating content that resonates with their target audience to maximize this strategy’s potential.
The food and beverage industry is constantly evolving, and businesses must stay ahead of the curve to remain competitive. In 2023, food and beverage businesses should be prepared to adapt to the rise of modern and sustainable productions and new marketing opportunities through social media.
Do you want to create a new look and feel for your business or stay abreast of the latest market developments? C/C/G is a full-service digital marketing agency in Los Angeles that can help you accomplish your goals. Contact us today!