TikTok is one of the fastest-growing social media apps worldwide and is steadily gaining popularity. In 2020, TikTok had around 100 million users in the United States alone. It’s particularly well-known among young people, but it has its fair share of adult creators and viewers as well. Many influencers and marketers have also started using the app, capitalizing on its advanced algorithm.
TikTok’s audience continues to grow dramatically as short-form video content becomes the norm in media consumption nowadays. If you’re considering boosting your influencer marketing on this app, it might be worth a try. Here’s a guide detailing how to maximize your business’s growth using the platform:
Influencer Marketing on Tiktok: The Facts
TikTok doesn’t only boast hundreds of millions of active users worldwide, but it also has the highest engagement rates compared to YouTube and Instagram. Influencers of all sizes get considerable attention, but micro-influencers are particularly thriving with 17.96% engagement rates on the platform, compared to 3.86% on Instagram and 1.63% on YouTube.
The app’s algorithm is notably powerful, making it possible for someone with virtually no followers to become viral almost instantly. They can garner millions of views, likes, and comments despite the lack of following.
Instead of showing videos solely from the accounts that the user follows, Tiktok’s algorithm displays content based on many user-generated factors. It forms recommendations based on various data, such as:
1. User Settings and Preferences
TikTok uses its users’ settings and preferences, such as geographical location, device types, and language to curate their content feed. The algorithm recommends localized videos more often to create a hyper-personalized “for you page” that the user might like. Local businesses can benefit from this because viewers within the same location will see their videos more easily.
2. How the User Interacts with the App
One of TikTok’s best features is how its algorithm continuously personalizes the users’ feed based on their activity on the app. It detects their watch time, follows, likes, comments, shares, and uploaded videos to identify what type of topic or content they might enjoy. The algorithm will also consider the details of videos that people engage with, such as similar sounds, hashtags, and captions.
Effective Influencer Marketing Strategies on TikTok
TikTok’s powerful algorithm puts almost everyone on equal footing when it comes to becoming viral on social media. Still, there always needs to be a plan involved when businesses plan to market themselves on the platform.
The app is not too big on paid advertisements, but the influencers on the app are some of the most significant assets that businesses can use. Consumers readily scroll through paid ads from known brands but are willing to watch content from influencers because of authenticity.
Businesses need to create videos that give off an air of authenticity, and they should be interesting to their target audience—enough for people to watch them from beginning to end. Working with a creative advertising agency can be helpful in this field.
Creating long-term collaborations with small or medium influencers would be best for brands because they’re more authentic and cost-effective. If the influencer actually connects with the product and advertises it over multiple videos that feel authentic, businesses can grow alongside them.
Work with the Best Creative Marketing Agency
TikTok has become one of the fastest-growing social media apps in the world. Aside from its dramatic growth over the past couple of years, its powerful algorithms and massive influencer engagement rates have made it an excellent platform for businesses to market their products and services. By using the right strategies, capitalizing on the app’s features, and working with professionals, any brand can grow and become viral on this popular application.
If you’re looking for the best creative marketing agency in Los Angeles, CA, C/C/G has you covered. We’ll provide you with the best opportunities and digital advertising solutions to help your business grow and surpass its limitations. Invest in your success—contact us today!