Every year, many Facebook ad trends tend to sweep marketing agencies off their feet, bringing in new opportunities for them and their client companies to gain more traction online. Besides the fact that they help with lead generation, they also tend to boost the sales of countless agencies due to their ability to gain the attention of various target markets.
The same thing can be said about 2022, where technology and ad innovations continue to make waves.
That being said, if you are curious to know what the top ad trends for 2022 are, look no further than our examples below.
1. Artificial Intelligence (AI)
From the way it seems, it is safe to say that AI is here to stay and advance in the years ahead. Since it is relatively new, it has a lot of potential to grow and undergo plenty of new developments that can help it become even more advanced than it already is today.
2. Emotional Marketing
Emotional marketing is so popular because it is unique and allows users to relate to the products and services. Care to know some examples?
Example 1:
Dove launched a new campaign that featured various influencers sharing their real-life stories alongside the brand’s products.
Example 2:
The FTC launched a new campaign designed to support people in the workplace who were facing harassment. The campaign encouraged them to report it.
3. Multi-Device Marketing
One of the biggest trends for this year is multi-device marketing, enabling multiple devices to reach different target markets. But why does it matter so much?
Well, for one thing, most people would probably use their smartphone at work but their desktop at home. Because of this, marketers need to keep in mind that they need to find a way to reach target markets across different gadgets.
4. Voice Search
Voice search is another trend that marketers may have to pay attention to in the future. The thing is, people often ask their Google Assistant to find answers for their inquiries online. As the technology improves, it may apply innovations using speech mechanisms that help them find what they are looking for.
5. Dynamic Ads
If you are a Facebook marketer, you may be aware by now that the platform is working on dynamic ads. This means that you can create marketing campaigns from the social media page using advanced and dynamic targeting.
6. Virtual Reality (VR)
Marketers should also keep an eye out for this trend. Not much can be said about it, other than the fact that it is still being tested by SEO agencies, digital marketers, and brand marketers worldwide.
7. Live Streaming
Live streaming is another trend to watch out for in the next few years, and this is because it has evolved into a massively-accepted way to reach out to audiences on their mobile devices where they are most active. This is a relatively new trend and one that small businesses and big brands may utilize in the years ahead.
Conclusion
And, there you have it! That is our list of the top Facebook ad trends to watch out for this year. If you are a marketer, you may find that you need to adapt to the trends around you. By doing so, you are sure to improve your business, which ultimately may assist in upgrading your online presence, lead generation, and conversions too.
If you are looking for a social media agency in Los Angeles that will help with your Facebook ads for this year, look no further than our expertise here at C/C/G. We are a full-service digital marketing agency, and we are strategically focused and creatively driven to unlock innovative solutions that connect our clients to their customers. Call us today and let us discuss all your social media ad strategies.