There is no denying that the marketing world functions in a constantly in flux landscape. The way marketing works now is vastly different from how it used to be, even just five years ago. Nowadays, one of the booming trends that seem to be here to stay is influencer marketing.
Influencer marketing is where businesses try to use influencers to market the business to the public and their followers. It is a new form of marketing and is often referred to as influencer or content marketing.
Now that a new year has begun, it’s time to dive into influencer marketing and take a look at where the tides might take it. This should help your company understand the practice better and use it to your advantage.
Here are a few things you should expect to see in 2022:
1. Top Influencers Across Multiple Platforms
The world of influencer marketing is constantly changing. When this all began, a dedicated following on a single platform helped you develop an audience or reach people. However, the internet has created a different landscape. Now platforms such as Instagram, Twitter, and Facebook, have made it so anyone can have a following. Nowadays, it’s typical for top creators to have a following on every one of these platforms.
This is an essential issue because audiences on these platforms are becoming widely distributed. This means that the audiences are becoming harder to reach. It also means that there is an opportunity for influencers who can reach these audiences across multiple platforms. This will be a game-changer in the influencer marketing industry.
2. Higher Rates for Influencers
The new digital landscape has also changed how influencers are perceived. Influencers are now viewed as top celebrities of the digital world. They are considered to be the absolute authorities in their niche. They have loyal followings that trust them and respect them and often cite them as being why they have made a purchase.
This has led to an influx of influencers being in demand by companies. This has caused companies to pay influencers more to advertise their products. This has also increased the price range of what influencers are looking for. If you want to get an influencer to promote your brand, you’re going to have to pay them a whole lot of money.
3. Influencer-Specific Ad Campaigns
With influencers commanding so much more in terms of rates, companies are now trying to get their money’s worth by building ad campaigns.
It was pretty common for an influencer to simply post a picture of the product and link back to the business’s site in the early days. Now, companies are putting more effort into creating more elaborate ad campaigns with influencers to get the most out of their investment. They often pay influencers to create posts on the product and share it with their audience.
This trend will continue to grow in the coming years. It is only a matter of time before companies hire influencers full-time to act as social media managers.
The Bottom Line
Influencer marketing is now a major part of the social media landscape. It’s changing the way that businesses run and the way that people market. It plays a huge role in digital marketing and will continue to make waves in the marketing landscape.
If you’re interested in improving your business by collaborating with influencers, you’re in the right. C/C/G is a full-service digital marketing agency based in Santa Monica. Our services are rooted in smart strategies and creatives. We offer solutions that are tailored to your brand’s needs and goals. Work with influencers the right way and push your brand forward. Reach out to us today!