If you are a business owner or a digital marketing expert keeping up with social media updates, you must already know that Snapchat recently held its Partner Summit. They introduced the latest AR innovations and new technology they aim to launch through the app in the next few months.
Content creators have long been using Snapchat as a social media platform, but this time, new developments are aimed at the benefit of businesses. If you haven’t considered Snapchat as a platform that can benefit your brand, it’s better late than never!
Learn more about these updates and see how your brand can benefit from them.
Public Business Profiles
This new Snapchat update will significantly help in reducing the effort to update your customers about your brand. With a public business profile, your customers can now subscribe to your account and receive the latest updates about your business. New updates include product launches, new locations, or new discount offers and marketing campaigns.
Snapchat defines this new feature as an organic way of connecting to your target audience. This way, you can spend less on paid Snapchat marketing and instead focus on creating and publishing brand-specific content. The public profile feature also allows brands to post content through stories and highlights. Customers, on the other hand, can purchase items directly using the Snapchat shopping feature.
Another upside to this update is that it also provides performance metrics. AR shopping analytics gives you access to how customers engage with your content and what pushes them to purchase your products. You can use this data to continuously improve your content creation strategy and reach more and more of your target audience.
Snap Map
Snapchat’s Snap Map gives users updates about their friends and what popular snaps are being shared within their community. Over 30 million businesses are now locatable via the Snap Map, and the platform is continuously adding companies, schools, and other locations of interest.
In the latest update, Snapchat aims to integrate augmented reality into the app and add a “Layer” feature. The Layer feature lets users browse a specific product, service, or event close to their current location. For example, the infatuation layer can help you find a particular restaurant in the area, while the Ticketmaster layer lets you know the upcoming concerts nearby. The layer is not limited to providing information, either. It also connects you directly to the particular partner listed in the app so you can purchase the product or service that you desire.
If your business is currently listed on the Snap Map, you can reap all of these benefits as new updates and improvements are put in place.
Conclusion
The key to a robust and widespread online presence is to remain up to date regarding the latest trends and developments in digital marketing. There is no one-size-fits-all solution that promises instant results. Millions of online consumers access social media platforms every day, and many of them are eager to explore new features. Your business can get a leg up on your competitors if you are an early adapter for these Snapchat updates.
No need to be alert for the newest updates on every social media platform; let a creative agency in California handle your brand and apply all emerging trends in the world of digital marketing. Connect with C/C/G today, a full-service digital marketing agency that knows exactly how to sell your brand!