Do you own a premium food product business and you’re looking for ways to appeal to a larger market of consumers? If that’s the case, you need to think about your branding carefully. Think of your branding like a person—how would they present themselves? How would they dress or wear their clothes? How would they act?
What Is Branding?
Remember, branding is more than publicity as it influences how consumers see your brand and its value. If done well, branding can create personal and emotional ties with your customer base that will make you stand out from your competition.
When it comes to food branding (and any kind of branding), you can accomplish them through visuals, such as using the right shapes, colors, and typography.
Food branding needs to stand out, and one way to do that is to know the food branding trends.
What are they?
Clean labeling is important because this helps customers make the product’s name and features easy to understand. Your customers want to know what’s in your food in plain terms, which means they need to find that information quickly; hence, you need to have clean labeling.
An effective way to do this is to comply with labeling requirements and spell out the ingredients and nutritional information in plain language. Some brands also have label features, such as QR codes for customers to have easier access to detailed information on their mobile.
Creative and Sophisticated Packaging
Food packaging is now on a whole new level. With that, beautiful packaging will sell. Combine it with clean labeling practices and a good marketing campaign, and get ready to wow your customers.
Make food more appealing with modular packaging. You can get kits in various sizes and place them in a larger container to keep food fresh while preventing them from being squashed. In addition to that, you can have prepared takeout from delis and takeout departments of supermarkets to enhance the eating experience.
Make everyday food even more appealing and exciting. Consumers look for high-quality food that is not mass-produced these days; therefore, offering artisanal versions of food is an effective way to lure customers to buy your products.
Packaging and ingredients that are influenced by international cuisines and cultures have a following. Have ready-to-serve dishes with ingredients inspired internationally.
The Essentials of Food Branding
How you brand your food should complement your business strategies and goals. That is why it’s essential you do thorough market research to know the people buying your product, how you would describe your brand, and how you can stand out from the competition. Here are some of the essentials you need to consider:
- Brand messaging
- Product packaging
- Social media
- Physical shops
- Email marketing
- Content and influencer marketing
There are many food brands out there, which means the competition is tight. The good news is, doing your branding right can go a long way, helping your business succeed. In that case, it’s essential you pay close attention to your food branding by knowing these trends and fundamental tips.
Need food branding? C/C/G, a creative agency in California focused on digital marketing efforts, can help you come up with an effective branding strategy. We can help build impactful brands that support strong and lasting connections. Contact us to get started!