Although you have heard the expression “Content Is King” many times, and it might be ingrained in your brain, you may not understand precisely why that term is so important. The truth is, content is how you build your trustworthiness and credibility. It helps you position yourself as an expert in your niche. At the same time, though, merely sharing content online is not enough!
You need to customize it to fit the needs of your online connections. Here’s why:
You Need to Stand Out from a Sea of Brands That Look the Same
We live in an age of content oversaturation, where everything is produced and shared at a breakneck pace. Therefore content is being created faster than we can consume it. Once a sure-fire way to engage readers, even magazines are struggling to be noticed as readers are stealing content from them and repurposing it for their sites.
The competition for your share of audience attention has never been fiercer. Your competitor’s work isn’t just the other brands in your niche – it is the entire world of content producers.
Your Audience Will Pay More Attention to Content That’s Customized for Them
Content is an excellent way to build your reputation among your target audience. If you help them solve their problems and provide value, they will pay attention. But if you don’t customize the content to fit their needs, their focus will be on a different brand that does.
Netflix, for example, knows exactly what to do when it comes to engaging audiences. As a prime example, it created a feature called “Netflix Roulette,” which allows users to choose a movie to watch randomly. This feature, created and shared with the entire audience, is tailored to each member’s unique tastes.
When you’re creating custom content, you can do the same. You can make sure it is unique, valuable, and has a reason for every person who sees it.
Customized Content Is More Helpful to Your Potential Customers
People won’t buy from a faceless brand if they can’t see the person behind it. When you create content that is personalized and specific to the needs of your audience, you’re giving people a reason to build a relationship with you.
As a result, they will start trusting you more and be inclined to take action when you ask them to. Your chances of having a conversion are higher when you’re talking to them personally rather than to “you” as a hypothetical consumer.
Customized Content Prevents Surfing Behavior
When customers do not feel an emotional connection with a brand, they will be more likely to look around and see what else is out there. This is called “surfing behavior,” and it’s the online version of being a “shopping mall tourist.”
They look at your competitors’ websites and others in your niche but don’t buy anything. If you want to keep them from bouncing off your site too soon, you need to provide them with a reason to stay.
That reason is content that is targeted specifically to them, so they will see that you are invested in their well-being and have their best interests in mind.
If you want your content to be valuable to your audience, you need to customize it. This doesn’t mean that you need to reinvent the wheel. Rather, you need to make it fit in with what they are looking for and make it easy for them to understand why it is worth their time. If you need help coming up with customized content, you should consider seeking help from a content creation agency that specializes in your niche.
C/C/G is a reputable digital marketing agency in Los Angeles that can help you create customized content for your brand. Contact us today to learn more about our services!