No matter how you look at it, there is a lot to be learned from the entertainment business. They’ve mastered content marketing to the point that you can’t help but notice when a new craze or celebrity rumor rolls around. For your business, the creative agency you partner with should strive to achieve the same level of buzz as the entertainment sector does on a daily basis.
In this article, we will run you through some best practices in the entertainment industry that can help you improve your content marketing game.
Branching Out to Diverse Content
A lot has been learned about content marketing from the entertainment sector. When it comes to content creators, one of the most common mistakes they make is sticking to a niche and not expanding their horizons.
In 2013, the animated film Frozen came out and has since become a worldwide sensation. For Frozen fans, Disney released a slew of products and services that profited from the film’s success. They created a soundtrack CD, wrote and published books on the movie, and staged Frozen-themed performances and gatherings. Even chicken nuggets based on Frozen have been released!
Don’t be hesitant to try new things if you feel your content or procedures are becoming stale or repetitious. If you don’t come up with fresh ideas, your business won’t expand!
Furthermore, “Different strokes for different people,” as the phrase goes. Expanding the scope of your audience is made possible via the use of many types of material. Even if your previous content wasn’t their cup of tea, your new material could be!
Cater to Your Loyal Customers
In addition to growing your business and gaining new clients, you must also consider how to keep the ones you already have happy. Don’t let go of them; they’re right in your grasp.
Fans of series and films like Friends, Game of Thrones, The Avengers, and Star Wars are continually clamoring for new episodes or sequels. In addition to re-watching episodes, fans attend midnight premieres and buy many goods to promote the brand.
You, as a brand owner, want to radiate that same enthusiasm. Make an effort to show your consumers how much you appreciate them. You must provide fresh material regularly or have ageless and reusable content to keep your readers coming back for more.
You should also be making progress all the time. You don’t have to go for extravagant gestures—anything that enhances your customers’ overall user experience will suffice. Additionally, you may offer downloadable content such as e-books and podcasts and a thorough list of related articles or videos.
Consider catering to new and returning consumers as having a lead and B-side single. An effective title track may help draw attention to your brand and pique the interest of potential customers. In contrast, B-sides are meant for those who already have a soft spot for you. To get your name out there, focus on the lead tunes, but don’t overlook the B-sides.
Keeping Up with Events and Trends
We know you’ve heard this before, but looking at you while you’re putting up material is crucial. There are several advantages to doing so.
To begin with, it serves as motivation. Have you seen a recent TikTok dance challenge craze? Have you heard of a hot new pastime that everyone is talking about? You, too, can board that train! Keep an eye on current events for fresh inspiration for your content creation and marketing efforts—a fantastic way to be noticed!
You’ll also discover new areas of focus. Your product or service may be able to solve a new problem. Then put it to good use and see how much more success you have.
The entertainment industry has proven to be a powerful tool that digital marketing agencies can take inspiration from when it comes to marketing techniques. By understanding how the entertainment industry works, businesses can create marketing campaigns that are more effective and efficient.
Are you looking for a marketing agency in Los Angeles? C/C/G is a full-service digital marketing agency focusing on innovative solutions for your business. Chat with us today to learn more!