It doesn’t matter if you have jaw-dropping creative ads—if your social media marketing is not done consistently, you’re bound to fail. In the ever-changing digital arena, it pays to be updated on trends so you can seize the best opportunities for your brand to stand out.
It is no surprise that social media now impacts digital marketing since out of the 4.66 billion internet consumers, 4.20 billion are active social media users. Consistency is critical in content creation, social media advertising, and follower engagement. Acquiring leads increases your visibility, which in turn increases your conversion rate.
That said, here are areas where you need to practice consistency to boost your social media marketing:
Type of Content
When it comes to branding, you need to have a consistent image and message, regardless of the platform in use. Your brand’s content needs should also be apparent to your audience. The more your audience understands your content, the more they will know your brand and distinguish you from the competitors.
Consistency can also be seen in how relevant your content is and reflects the current trends in your chosen niche. For instance, if you talk about outdated topics, there will be a disconnect with your audience, who are tech-savvy and constantly updated for what’s new.
This hunger among audiences for what’s trending is due to an oversaturation of content today. It is why you need to do your research and pick up on trends to provide the latest content to your followers. Try to produce high-quality and accurate content all the time to build your users’ trust.
Consider investing in content writers, or hire a digital marketing agency that can provide high-quality content for you to safeguard your brand and its reputation.
Imagery and Design
Your profile should be visually appealing to draw people’s attention successfully. Use a consistent theme, color combination, and even a consistent set of filters.
Your goal is for your brand to be identifiable by your users. If your images keep changing in style all the time, you might confuse your followers into what your brand is truly about. It also makes your brand appear amateurish, which is not good when the competition is tough.
Tone of Voice
Aside from having a consistent message, you should also have a consistent tone of voice. If you’re trying to reach an older audience, don’t just change your style to appeal to a younger audience because you want to go viral.
A viral item content may help you gain popularity quickly, but it is not a long-term strategy for achieving high-quality followers with strong buying intent.
Consistency in your communication style can allow people to recognize your voice the same way you remember a friend’s voice, even in a crowd. The world of digital marketing is pretty crowded. It is why you need to prioritize brand awareness through consistency in your tone, content, and imagery.
For example, if you’re targeting the business community, consistently keep a professional yet light-hearted tone since you reach all kinds of business enthusiasts, from minor to big business owners, with varying levels of expertise and need.
Consistent and valuable content creation does not have to be complicated. Organize your brand’s content ideas and editorial schedule, with specific guidelines on maintaining consistency in the message, tone, and imagery.
It’s worth the effort to maintain a consistent brand and content strategy. Even if it may be challenging, the rewards you get from this tried and tested approach is enough reason to do it.
C/C/G is a premier creative agency in California, offering full-service digital marketing solutions for our many clients. Our team is dedicated to developing intelligent and innovative solutions that connect our clients with their customers. Reach out to us today!