Unless you’re living under a rock, you’ve probably heard of the term social media marketing by now. And correspondingly, it’s a digital marketing strategy that is popular amongst many brands and businesses today.
Yes, you’ve read that right. Many companies are now turning to social media platforms when it comes to advertising their products and services. These applications have billions of online users who use them. For this reason, businesses consider them as pretty powerful marketing tools.
In particular, the social media platform that most brands utilize is Facebook. This social network is considered the biggest, having roughly 2.91 billion active online users. And though it has not enjoyed a positive light in the press the past couple of months, it still holds the number one position as the most powerful social media platform worldwide.
Given this fact, it’s understandable that companies rely on it for marketing and advertising. So if you’re looking for ways to enhance or boost your holiday ads on Facebook, here are a couple of clever tips to help you out.
1. Optimize the User Experience
Many companies invest most of their effort and time in creating compelling holiday ads. Don’t get us wrong, though. There’s definitely nothing wrong with trying to create quality ads that will strike an impact on your target audience. However, it’s vital to note that this isn’t the only thing that you need to focus on in general.
No matter how much effort, time, and money you spend conceptualizing and creating your marketing campaigns. They’ll all be for naught if they’ll only generate clicks that won’t convert. Hence, it’s equally important to work on other aspects that will entice potential customers to push through with a transaction.
One of the best methods is optimizing the customer journey by making it easier for online users to navigate through the process. Ensure that all of the links are working properly. Some brands lose potential customers due to a long loading time. Thus, you have to ensure that your web pages can load quickly.
2. Try Reaching and Retargeting
Facebook only offers paid ads. Thus, it can be quite a challenge for companies with a small marketing budget to outbid competitors in showing their ads. But while it can be quite challenging to beat your competitors, you can try out a different approach through reach and retarget strategy.
In general, this tactic involves expanding your reach and increasing brand awareness at the start. Basically, you’ll create ads to introduce your brand, product, or service in the market. And afterward, the next step is strategically retargeting online users who have previously shown interest in what your company has to offer. This includes consumers that made a purchase from your shop or clicked on your ad in the past.
While this tactic isn’t as large-scale as other paid search strategies, it does offer reliable results when it comes to getting more clicks and increasing revenue at the same time. So if you’re on a tight budget, it would be helpful to consider this scheme to make the most out of your campaign.
Admittedly, creating holiday ads on Facebook is so much easier said than done, especially since competition is a lot stiffer around this time. Thus, if you need extra help in coming up with great ideas for your holiday marketing initiatives, you can check out the second part of this article for more tips.
Looking for a creative agency in California? CCG is a full-service digital marketing company in Los Angeles, CA, dedicated to helping businesses boost their marketing campaigns for generating traffic and sales. If you require assistance in coming up with strategic marketing solutions for social media platforms like Facebook, reach out to us today!