Many businesses have focused on Snapchat to maximize their marketing efforts. After all, there are millions of users on Snapchat, and going there simply means opening up to a bigger audience.
That said, just because you use Snapchat doesn’t mean your company will be automatically successful. A thorough understanding of how to use Snapchat for marketing purposes is important, and today, we’re going to help you by sharing a few ideas on how you can use Snapchat to market your company:
1. Share Coupons and Discounts
Snapchat is a great platform for brands to market their products. If people are interested in your company, and they feel like they’re getting the best experience there, you can use Snapchat to make them aware of any deals, promotions, or discounts that you’re having.
For example, if you have a special deal for a certain product, you can take a photo of that product and share it on Snapchat. You can also give away other related goodies in the photo.
2. Send Story Updates
One great way to market your company using Snapchat is to send story updates. This can be done by taking a snap and adding some text to it. You can also add some emojis and stickers if you want, and you can even use a filter to give the photo a different appearance.
When you send a story update, your followers will see it, and you can use that to your advantage. At the end of your story update, you can choose to add a link to your website or even a call-to-action button.
Another way to use story updates is by creating a video. Do this by taking a few snaps at the same time and then putting them together as a video. You can even use a filter to give the video a different appearance.
When you do this, you can use the video to share your brand’s mission or value. If you have an interesting product that you wish to promote, you can even include it in the video. You can also use text, emoji, and stickers to make the video more interesting. You can also add a call-to-action button at the end of the video.
3. Host Contests and Giveaways
Snapchat is a wonderful platform for brands to host contests and giveaways. For example, you can create a call-to-action button and put it in your snaps. When people click on it, they’ll be able to enter the contest.
There are better ways to go about hosting contests and giveaways using Snapchat. For example, you can host a contest by asking people to send a snap of themselves without using a filter.
You can even get creative with the contest. For example, you can ask people to send snaps that involve a specific body part. If you’re looking to get more people interested in your contest, try using a popular Snapchat username in the contest. In this way, people may share the contest on their social media pages, and it’ll be easy for people to see your contest.
4. Go Live
You can use Snapchat to share your company’s story. You can do this by going live on the platform. When you go live, your followers will be notified immediately.
As a brand, you can use this opportunity to share your story and value with your followers. If you have a new product or business, you can also use this opportunity to talk about it.
When you go live, you’ll be able to give a complete experience to your followers. This is because live snaps don’t disappear. Therefore, viewers can enjoy your snaps in real-time and re-watch them whenever they want to.
As you can see, there are many great ways you can use Snapchat for marketing purposes. While many professionals think of Snapchat only as a place for personal expression, it’s actually more than that. It’s a great place to promote your company and products, too!
C/C/G is a full-service digital marketing agency that focuses on creatively driven strategies that help companies connect to their customers. If you are looking for a creative agency in California to help you make the most out of Snapchat, work with us today!