There are several social media platforms that e-commerce businesses can utilize to their advantage, and one of the biggest ones that have grabbed so many attention is TikTok. Known for their short-form videos, it’s appealed to so many users who are looking for some quick entertainment. To be exact, there are more than 800 million users that are active on the app.
With such a wide pool of users, you could easily spread the word and market your product from just about any mobile device. There’s also a unique algorithm that’s incomparable to Facebook, Twitter, or Instagram, where the goal is to end up on TikTok’s For You page. This For You page is a curated feed that TikTok creates based on the users’ data and interests.
TikTok marketing is quite targeted, so it’s a social media strategy that you want to adopt for your e-commerce brand. If you need some help, don’t hesitate to seek a digital marketing service that can guide you through it. They can help you execute different methods of advertising on TikTok.
Continue reading to get an idea of how your e-commerce business can use TikTok marketing.
Use Paid Advertising
Paid advertising is one of the easiest ways for businesses to get onto a user’s For You page, and it’s quite cost-effective too. Aside from getting a guarantee that your content will reach the right audience, your content would get the engagement it needs to establish itself right away.
TikTok paid advertising, and just about every marketing strategy for the platform, is able to potentially increase traffic to both your profile and website. Especially with a less saturated platform with few competitors so far, getting those interactions is achievable.
Run a Brand Channel
Aside from your regular business account and ad account on TikTok, making your own brand channel would be ideal. You get to create all sorts of content that your audience would love to watch, though it may be wise to skip on making any videos that would get categorized as hard sales or corporate. Aim for authenticity instead.
Work with Influencers
There are plenty of established personalities on TikTok, amassing more than millions of followers on their profile. Collaborating with those influencers and making them affiliates of your brand can benefit your e-commerce business, as that person’s audience trusts their judgment and recommendations.
Do a Live Stream
TikTok’s live streaming features have been quite a hit with the community, and businesses can take advantage of that by hosting their own stream. Selling live by showing all the different products that your business has to offer or demonstrating how to use the item you’re marketing is a great way to engage with your followers.
Create a Hashtag Challenge
Getting viral on TikTok is key to making it big on the social media platform, and one way of doing so is creating your own hashtag challenge for users to participate in. Inciting user-generated content will not only spread the word about your business, but it will bring together your community of followers closer.
The marketing methods for TikTok may have some workarounds and technicalities to study. There’s also the management of several accounts under your business that you need to focus on, so invest the right time and resources to reap all the benefits of TikTok marketing.
Need help with your TikTok marketing execution? C/C/G is a full-service digital marketing agency that unlocks innovative solutions to connect our clients to their customers. Get in touch with us today!