Brand awareness plays a vital role in your business’s success. When no one knows about your brand, you’re not likely to make any sales. But with more and more people aware of your brand, you can attract new customers and grow your business.
Now, there are many ways you can build brand awareness for your business. But one of the most effective ways you can do so is by riding on a celebrity’s popularity and high social status. Here, we’ll look further into the role celebrities play in strengthening brand awareness.
How Celebrities and Influencers Can Help Build Brand Awareness
Why are celebrities and influencers quite effective in building brand awareness? Well, the simple answer is that many people tend to look up to celebrities and influencers. And when a celebrity or influencer endorses a particular brand, that can help motivate prospective customers to support the brand as well.
Due to their popularity, celebrities can naturally draw attention to themselves. And they are also likely to have a large social media following. These are all good things in terms of marketing. By asking a celebrity or influencer to promote your brand, you essentially gain access to their audience and bring that attention to your brand.
Celebrities and influencers can benefit from this partnership as well. A celebrity will not likely promote a brand for free unless they wholeheartedly support the brand. Businesses can approach celebrities and influencers to strike up a deal so that the celebrity can also benefit from the brand.
Making a Celebrity the Face of Your Brand
One way you can boost brand awareness with the help of a celebrity is by selecting one to be the face of your brand. Unlike one-time sponsorships, making a celebrity the face of your brand is more of a long-term contract.
The reason for wanting to have a celebrity be the face of your brand is that it can help build your credibility. By agreeing to be the face of your brand, the celebrity is essentially putting their trust and support in the brand. After all, you do not simply tie your image to a brand that you don’t really believe in.
Collaborating with Influencers
Influencers are another type of celebrity. However, unlike A-listers and movie stars, the influencer’s domain is mainly on social media. These influencers will have a substantial following on social media sites such as Instagram, YouTube, or TikTok. And they are called influencers because they can influence the purchasing behavior of their followers.
That’s why you can often see many influencers post about certain brands they are parenting with. Through these sponsored posts, they can bring attention to a specific brand and influence their audience to support it as well. This is often done through promo codes and vouchers specific to the influencer that entice their followers to take action.
In Summary
Celebrities and influencers can play a major role in building brand awareness. With their popularity, influence, and large following, they can bring more attention to the brand they are promoting. Having a celebrity support your brand also helps build your credibility and trust between you and your target audience.
Build your brand with the help of C/C/G. We are a brand marketing agency in Los Angeles that is strategically focused and creatively driven. We aim to unlock innovative solutions that connect our clients to their customers. Schedule a call now!