One of the most important goals of a business is to get customers. The more customers you have, the higher profit you can get. However, acquiring and retaining customers is not the same thing.
If you want loyal customers who will support your business no matter what products or services you put out, you need to build an enthusiastic community of supporters. However, building a community is not really that easy, especially one that will continuously engage with the things you will post and share.
Read through this article to find out how you can build an engaged community in the best place to promote your brand and products or services today—on social media.
1. You Need to Communicate with Your Target Audience
Skilled business owners know how crucial communication is for long-term success. After all, communicating with your team makes working more efficient and productive. This is the same with your customers—the more you communicate with them, the more they will feel connected with you and support the products or services you offer.
Studies have shown that a great majority of customers stay loyal when the business communicates with them in a human way. Yes, this means using chatbots is a no-go because your customers will know that they’re not talking to a real person.
Having a website for your business is great because you have your own platform. However, you should still use social media platforms. Creating a Facebook group, for example, will help you establish that you’re after building a community where like-minded people can connect and participate. Also, make sure to use a different method of socializing on various websites—it makes every interaction personal and appeals to the customer more.
2. You Need to Give More Value to the Community
Everyone knows that a generous person will always be loved. Giving is heartwarming, and receiving gifts can instantly make someone happy. That is why it is a popular tactic for politicians to use during campaign season. Giving can easily make your customers care more about you and your business.
There are many things you can do to give more to your loyal customers, like running giveaways or rewarding top consumers. You can start by running giveaway contests for new and existing customers alike. This is especially effective on social media and can help boost your brand awareness and convert leads.
When offering rewards, determine your page’s top fans—the people who usually engage with your posts—then give them anything that can benefit them. The usual rewards are discount coupons for products or services. To promote your generosity events, try to partner with a social media advertising company for guaranteed results.
3. You Need to Get Your Audience Involved in Your Activities
An important thing to do when creating a community is influencing the people. You need to share your passion to the extent that it becomes their passion too.
Are you wondering how this works? You can encourage your customers to promote your products or services without actually encouraging them. Share their posts, videos, or photos about your brand on social media. Add a strong call to action, and that is easily a promotion with solid proof!
Final Thoughts
Social media is the place to be if you want to push your marketing activities and generate profitable results. As a business owner, you need to build and maintain an engaged community on social media to guarantee long-term revenue and success.
If you are wondering which creative marketing agencies in California would be best for you, C/C/G is the digital marketing agency to partner with. The scope of our services includes data-driven strategies, multi-platform social experiences, branding, communication, and community management, among others. Contact us for a free consultation today!