It’s no secret that today’s world is all about social media presence and perception. This is true for the average person, celebrities, and brands from all over the world. Perhaps there is a formula we all follow in spite of our need to strive for individuality. Sometimes it all starts with taking a gorgeous shot, editing it until it’s perfect, applying a filter, and then uploading it with a clever caption.
In recent years, the goal of social media has shifted from displaying an ideal business or brand to interacting with fans. The most efficient way to achieve this goal is to be honest and open with your followers. Businesses, brands, and influencers must adapt their social media content to meet the demands of this new “trend.”
Read on to learn more about brand transparency on social media.
Understanding “Public Company Culture”
When you access any social media network, you will see adverts from brands and sponsored posts from influencers. Users have discovered that “ideal” adverts are not always correct. Social media is trusted by only 25% of consumers and followers.
You might be wondering how a business or corporation builds a trustworthy online relationship with its followers.
“Public company culture” helps organizations build deeper consumer relationships on social media. This entails giving your fans a peek behind the curtain to learn about your company’s inner workings. This changes your audience’s image of your brand and allows you to earn their respect and trust once they understand what it takes to manage a firm.
Daily Stories on Social Media Platforms
A brand can successfully send out a message that is nicely illustrated by social media stories. Stories are a fun way to share photographs and videos that don’t fit on your profile. Sharing the behind-the-scenes of a product photo or going live to answer questions from followers about a new product or service are both excellent ways to use tales.
Getting Real: The Good and the Bad
The ability of social media to locate or leak information, whether positive or negative, is an extra component in the culture of public companies. Consumers may now learn anything they need to know about your organization or brand. Thus, you must also take this opportunity to be open about difficult situations when discussing accomplishments. This will help people recognize your humanity.
Genuineness versus transparency
Customers prefer user-generated content over traditional advertising, according to Nielsen’s Consumer Trust Index. As marketers and business owners, we must take action.
It must be understood that people prefer user-generated content to content created by marketing professionals because of human interaction. Relationships should be built if businesses want to benefit from social networking.
Transparency
Transparency refers to the amount of information you provide; authenticity refers to the credibility of your actions and statements. You may build social media content and campaigns that reflect your organization’s beliefs, goals, and vision by studying them.
Uncertainty in social media drives businesses to be more trustworthy. Sprout Social reports that 86% of Americans want commercial openness. Transparent brands boost consumer trust, increase sales, and improve brand reputation. Consumers expect firms to be more transparent and accountable on social media. Transparency must begin with the company’s CEO.
Authenticity
Authenticity extends beyond the transactional interactions that exist between a brand and its customers. It is possible to develop true connections with your audience by using a clear, succinct message that supports your ideals. Brands may build a stronger relationship with their customers by reacting to comments and reviews and communicating with followers outside of their content.
Conclusion
Being transparent and authentic on social media simply means being honest and real. These are the characteristics that help brands flourish today. Thus, as social media returns to its primary function of connecting people, brands must reevaluate their customer positioning.
C/C/G is a social media agency in Los Angeles committed to providing you with tailored solutions for your business. We champion creativity with expertise to ensure that you see your desired results in no time. Give us a call today!