One of the most fundamental things about running a business is coming off as genuine to your current and potential clients. After all, authenticity inspires brand loyalty and engagement. If consumers think your brand is trustworthy, chances are, they’ll avail of your products or services.
Now, there are many avenues you can take up to improve your brand’s authenticity. Among all of them, influencer marketing is an option that works well with large and small brands.
What Is Influencer Marketing?
Before anything else, you need to understand the “influencer” part of influencer marketing.
Influencers are public figures who have amassed a significant following on social media platforms like TikTok, YouTube, and Instagram. Their followers or subscribers typically range from a few thousand to millions.
Influencer marketing, then, is a form of social media marketing that uses endorsements and product placements with the help of influencers.
What Are the Benefits of Influencer Marketing with Micro-Influencers?
Brands typically gravitate towards influencers with a large following to yield better results. However, you’ll find that there are plenty of benefits to working with micro-influencers or influencers with less than a million followers. Some of these you can see below:
One of the greatest things about working with micro-influencers is that they use different social media platforms to build up their fanbases. They act as a gateway to other forms of social media marketing, such as TikTok marketing, Pinterest ads, and YouTube videos.
For example, your chosen influencer may have started with Instagram, but nothing stops them from using TikTok and other platforms to reach a wider audience.
Given this, it’s easy to see that with the right influencer, you may get the chance to advertise your products or services through Instagram live, TikTok skits, or even YouTube vlogs.
A natural worry about working with micro-influencers is their small following. If you’re concerned that people won’t notice your products or services, then you can rest easy knowing that micro-influencers have better engagement rates compared to macro-influencers.
Influencers with followings ranging from 1,000 to 100,000 often have a tight-knit community. The smaller number of people makes it possible to interact with more fans, leading to closer, more genuine bonds in the community.
Micro-influencers also make it possible for your brand and marketing agency to target niche audiences since they have more time to craft customized messaging specific to the audience’s needs.
Excellent Return of Investment (ROI)
Micro-influencers have better engagement rates than macro-influencers, with the former flourishing with a 60 percent increased engagement rate. It’s also worth noting that posts for micro-influencers tend to cost less than those made by macro-influencers.
In fact, Instagram posts from micro-influencers range from $10 to $500. If you take the time to find a micro-influencer whose goals align with your brand, you’ll see a hefty profit in your future.
Additionally, the low rates for micro-influencers mean that you can spare the budget to work with multiples, reaching a wider audience for a lower price.
How Can I Find the Right Micro-Influencer?
Research is your best friend regarding discovering the best micro-influencer to work with to promote your brand. Getting in touch with an experienced marketing agency also helps since they have the resources to look for people who pair well with your brand.
While researching, you’ll need to consider your brand as a whole, from your goals to your target audience and your products and services. These factors can ease the burden of finding the right micro-influencer for your brand.
For example, if you specialize in beauty and skincare products, you’ll benefit more from working with a beauty influencer compared to a food blogger.
In the world of social media, numbers dictate everything. However, micro-influencers have proven time and again that a small following can produce stellar results for various brands. You can acquire a boosted authenticity, greater ROI, and excellent engagements from different niches and communities.
Consider CCG if you’re looking for a marketing agency in Santa Monica to help with your social media campaigns. We’re a full-service firm that endeavors to craft innovative marketing solutions to aid clients in boosting their brands online. Contact us today to learn more about our services!