People worldwide may have first used Facebook to share their ideas and daily activities. But the social media juggernaut has multiplied new categories over time. Now, it has become a business and marketing too.
Facebook has 2.96 billion monthly active users. Thus, it implies that it is an excellent platform for restaurants. Your restaurant will attract thousands of people looking for delectable food if your social media team manages your Facebook strategy well.
Here are creative ideas you could implement for your Facebook marketing:
1. Provide Recipes for Free
What benefits social media users more than a cooking recipe or cooking tip?
You can show your followers they are appreciated and even a part of an exclusive club by sharing a recipe. They will understand that it is from you, even if it is not a recipe from one of your signature dishes.
Additionally, videos are an excellent way to accomplish this goal because they get twice as many views on Facebook. They start to believe that you won’t always try to sell to them when you post things that interest your followers and give them to them for free.
2. Be Active Constantly
In social media marketing, you need to be quick and flexible. There is no time to waste. The Facebook restaurant page is the first place anyone thinks of when they need information about a specific establishment because it has the most daily active users globally.
Be prepared to respond to queries or remarks posted on your Facebook profile or Messenger. This will instantly add the phrase “Responds quickly” to your page, lowering bounce rates and enticing visitors.
3. Share Facts
Let’s say you serve breakfast items and are an omelet specialist. You could host a competition where participants must guess how many hens are needed to produce the number of eggs you consume annually.
Find more intriguing food-related information about your restaurant. For instance, “How many packs of whipped cream do we use each month?” Another question might be, “What is the best-selling dish in our restaurant?” You might use your imagination to have your servers keep tabs on their whereabouts.
Moreover, making “a day in the life of” videos of your kitchen and wait staff is another intriguing notion.
4. Schedule Festive Events and Holiday Posts
Social media campaign management necessitates ongoing attention to detail. Full-time employment is required, and frequent postings are necessary. Weekends, holidays, and special occasions are when the majority of users are online, so this is when you should post the most.
You can schedule posts for future days using Facebook’s scheduling feature if you’re worried about missing important information because you have a lot on your plate.
5. Collect Reviews
In today’s society, reviews are crucial in determining what to buy. It provides additional information about you and your services. They are the online testimonials that boost your brand’s credibility with customers. People see your star rating right away in Google search results.
Allow patrons to leave reviews of your establishment and deal with them professionally. Additionally, handle negative reviews and customer complaints with grace and patience.
You should ideally use Facebook daily if you’re going to implement these marketing techniques. Aim to post a blog entry every day. So, consider using Facebook if you’re ready to take your restaurant’s marketing to the next level. With a little effort, you could see a significant return on your investment.
If you’re searching for creative agencies in California to work on your Facebook Marketing, CCG is here for you! We are strategically focused and creatively driven, unlocking innovative solutions that connect our clients to their customers. Contact us now!