Brand strategy refers to a company’s long-term objectives, goals and implementation plans to achieve its goals. It is an established process of reaching these goals
Branding is not just the visuals of your business. It should not be limited down to your logo and color palette and should be seen
Social media hashtags have been around for years—but are they really used to their full potential? First created in 2007, hashtags provide a way to
The ability of social media marketing to grow brands is undeniable, increasing further during the pandemic. Most people started working from home, thus, increasing their
Social media is an ever-changing landscape; it can be difficult to keep up at times. Thousands of social media sites have opened and closed since
Many hapless entrepreneurs think that a brand is a mere play of words and that a logo is simply an abstract design. However, marketing experts
With 2021’s industry growth and an overabundance of marketing tactics emerging, it can become tedious for companies and brands to stay on top of their
Many people from older generations aren’t too familiar with influencer marketing, but social media’s popularity is rising across the board. It’s no wonder that a
Streaming tools like Zoom became our default meetings, and webinars regularly hosted people from different teams. The most impactful change was how social media became