So, your dream of owning a bar has come true, but you have one problem: barely anyone is showing up at your bar. What do you do? Do you close down your bar and accept defeat? Of course not! There are many things you can do to improve your returns, and one of the best ways is to market your bar. Regardless of whether you market your bar online or offline, marketing plays an important role in spreading your name. And, as more people learn about you, more will show up on your doorsteps.
That said, are you looking for the best bar marketing ideas to help you increase foot traffic and attract more people to your bar? If so, you’ve come to the right place. We’ve rounded up some of the best bar marketing ideas that will help you get more customers in the door and keep them coming back for more.
Here are a couple of bar marketing ideas you can use to grow your business:
1. Loyalty Programs
Loyalty programs are a great way to reward customers for their loyalty to your bar. Offer discounts, free drinks or food items, or even special events or exclusive access to certain areas of your bar. You can even do things like point collection, where the more a person buys from you, the more points they can redeem later on for things like a free drink, discounts, and so on.
2. Social Media Presence
Make sure to keep your bar’s social media accounts active and engaging. Share photos, videos, and updates about new drinks or events. This will help you reach a wider audience and keep your current customers engaged and interested in what’s going on!
3. Special Events
Host special events to draw more people to your bar. Think of something unique and different that your customers won’t be able to find anywhere else. Examples could include karaoke nights, trivia nights, open mic nights, themed parties, or even a beer-tasting event. And, of course, you can capitalize on holidays, hosting special events for those as well.
4. Promotional Giveaways
Offer promotional giveaways like coupons, drink specials, or t-shirts as an incentive for customers to come to your bar. When you do that, people will be incredibly happy to be at your bar, and they will show up again regardless of whether you’re currently giving promos or not.
5. Word of Mouth
Word of mouth is one of the best and most effective ways to generate more business. Ask your customers to share their experiences with their friends and family and provide incentives for them to do so. Of course, this can be done in many ways, from reviewing your bar online and the like.
6. Online Advertising
Utilize online advertising to draw attention to your bar. Create ads for social media sites like Facebook, Twitter, and Instagram, as well as other online platforms like Google Ads. The bigger your online reach, even on a local level, the more attention your bar will get!
These are just a few of the best bar marketing ideas that will help you increase foot traffic and attract more customers to your bar. With the right strategy and tactics, you can create an effective and successful bar marketing plan to reach your goals. So, if you find yourself missing out on any of the strategies we’ve shared above, implement them today and improve your business significantly!
CCG is a full-service digital marketing agency that’s focused on providing innovative and creative solutions to help businesses better connect with their clients. If you are looking for a marketing agency in Los Angeles, work with us today!