Facebook is the largest social media platform globally, with almost 3 billion active users using it for entertainment, information, and connection. Due to its massive reach, Facebook has magnified its advertising for businesses to ensure they reach their target audience through boosted posts.
However, if you search online for reviews on these boost posts, you’ll likely see many disgruntled page owners claiming that they’re a complete waste of time and money. If you look deeper into these posts, you’ll discover that some specific objectives and strategies can bring you success with boosted posts. Here’s what you need to know:
What are Boosted Posts?
Boosted posts on Facebook are posts you’ve previously uploaded that turn into ads. You’ll want to choose a post with organic engagement since it encourages even more people to share, like, or comment on it. The boosted post will then display to people you’ve targeted.
The difference between boosted posts and standard Facebook or Instagram ads is that the ads can be created out of any media you want, which means you don’t have to select an existing post on your profile. You’ll also have more control over objective and targeting and enjoy more detailed insights from Facebook and Instagram ads.
How Do You Boost Your Post?
It’s almost effortless to boost a post. Facebook will display a ‘boost’ button on all qualifying posts, allowing you to choose from your existing posts. You can then select an objective and an audience, such as your followers, your follower’s friends, or more specified targeting based on interest. However, you can boost the post to your followers only once you have more than 100.
Facebook will also suggest a goal selection to make it easier for you to boost your post. This feature can be convenient for new users, but you’ll want to choose your objective yourself if you have more experience promoting your business.
What are the Goals for a Boosted Post?
You’ll have two goals to choose from: more engagement and messages. If you select more engagement, you’ll get more likes, video views, comments, and shares of that specific post from the people you target. Facebook will display your boosted posts to people who are more likely to engage with it. You can also promote your post to a new audience based on your current followers’ interest, although it’s best to boost the post to your audience since they’re already interested in what you have to offer.
If you want people to send you a message, the messages goal will suit you more. This goal is ideal for posts requiring conversation, like a limited-time offer that must be claimed by providing information, such as a custom request for your product. The posts must contain an apparent reason for someone to message you, which means it’s ideal to target people interested in the outcome. Choosing the right post to boost for this goal will vastly improve your lead quality. If you aren’t sure what to do, a Facebook ad agency can help you decide on the optimal goals for each post you’d like to boost.
Some people believe that Facebook boost posts aren’t worth the time and money, but they usually don’t select the appropriate goal or target. However, by understanding the features of a boosted post on Facebook, you can strategically choose posts to promote to an audience most likely to convert and enjoy better leads.
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