There are various types of social media content that you might think of for your business. You could think of posting visual, interactive, or entertaining content on your profiles, but those provide short-term results and engagement.
However, you do not need those short-term results such as views and likes. It would be best to create a content strategy to boost your revenue and provide tangible and long-term results. It would also help if you know your target audience and you are familiar with their social media consumption habits.
It is difficult to identify the best social media strategy to boost your business for long-term results. Read on to know the six different ways to connect to your target audience via social media.
1. Photo or Video Posts
You can make use of professional quality photos to persuade your audience to be curious about or get to know your business or buy your product. It would be best to use images or video posts from professional equipment to achieve optimum quality.
2. Text Posts
Although text posts are not rare in social media, they are not usually practical to get the viewers’ attention. After all, most online consumers prefer to engage with visual content. So, it’s best to create an eye-catching graphic to go along with your text post.
You can also take advantage of text posts by inserting the links of your posts outside the social network. Try to persuade the audience to visit the link of your post outside the platform where more content about your business is present—such as your blog on your business website. You can also tag people through text posts, which is convenient to engage with your target audience.
A poll is also an effective social media post if your goal is to encourage audience engagement. Many platforms have been using these kinds of posts for a long time.
Doing so is effective not only for engagement purposes but also for resolving business dilemmas and surveying audience preferences. You can start a poll to gain information on what your audience wants from your business and how you can serve them better.
Business owners usually disregard check-in posts, but it positively contributes to the page’s reach. When users check in to a page, they can share information about the physical venue promoting your business.
5. Live Video
This type of post enables business owners to remove the barriers in communication and advertising. Whenever you go live, you connect to your customers and target audience in real-time. You can show your genuine passion to the viewers and answer their questions about what you can do for them.
6. Product Tagging
This type of post is the emergence of social commerce. If you understand your audience as an emotionally driven and straightforward purchaser, this type of post will benefit your business.
More so, it improves the user experience for buyers, which makes the steps in buying more straightforward for them. The reason would be because once they see your product on your social media post or profile, they can make a purchase right away.
Your audience on social media is there to interact and socialize with each other. Making them interested in your business can be difficult, but everything will be smooth-sailing once you know about their interests and fully understand how they resonate. If you don’t have time to design your content and plan your schedule, a content creation agency can give you the support you need.
C/C/G is a creative agency in California offering full-service digital marketing, with expertise in social media management for your content needs. Let us help you connect to your target audience and build a solid social media presence. Call us today for a free quote!