By now, you probably already know how important it is to showcase your brand and products on social media platforms. It is why things like Instagram and Facebook marketing services are now in demand. Businesses need to create awareness for their brands. Because social media is where the majority of their audience is “hanging out,” it’s only fitting that they be visible there, too.
However, many businesses do not know that it takes more than just setting up a profile page and posting a few photos every now and then. While there is no one-size-fits-all solution for social media marketing, there are several clear mistakes that you need to avoid:
Mistake #1: Doing Social Media Marketing with No Plan
This is like joining a battle with no weapons. Before you start your social media marketing journey, you need to come up with a strategy. Without one, your efforts may be for nothing, and you could even end up wasting time, effort, and money.
Before anything else, make sure you know your brand’s voice and determine your audience. Your goals should be clear, too, as well as some metrics to which you’ll measure the success of your campaigns. Without these things, it will be like you’re just walking around with no clear direction.
Mistake #2: Spamming the Audience
The last thing you want is for your potential customers to feel like you are spamming them with your content. As social media platforms continuously work on their algorithms to detect spam and hold those spam accounts responsible for their actions, you need to be extra careful with how you share info. Of course, you want to share as much as you can about your business but do make it relevant and ensure that it brings value to the table.
Mistake #3: Failing to Engage
You cannot just post an interesting photo or video, have your audience react to them, and then just ignore them. That’s not how social media works. In fact, the best thing about social media marketing is that it allows you to engage and build relationships with potential clients and partners. That means you need to interact and engage with people who are taking the time to respond to what you are posting online.
Mistake #4: Not Making the Most of Your Owned Assets
Your marketing team devotes hours and resources to make brand collateral like blog posts, logos, videos, and more. If you are not utilizing them to improve your social media marketing, you are not only missing out on opportunities but wasting the hard work of your people.
Mistake #5: Not Understanding Your Platform
They may seem similar but social media platforms are different from each other. They have different functions, features, and users. If you do not know which platform your brand needs to be on, you may not be reaching your target audience. Moreover, if you do not know how to make the most of the platform you are on, it’s unlikely that you’ll reach your marketing goals.
Take time to understand how the social media platform you chose operates – what works and what delivers results, how people respond to certain posts, what types of posts get shared and liked most. Only when you have an understanding of these things can you strategize for a good social media marketing campaign.
Social media marketing may seem easy but it actually takes a lot of work. It’s also quite complex. However, if you make a conscious effort to avoid the mistakes discussed here, you are already on your way to doing your social media marketing right. Of course, as you are busy with things like running your business, you should find a team of professionals who can provide you with Instagram or Facebook marketing services.
C/C/G/ is a reputable digital marketing agency in Santa Monica that offers social media marketing services to businesses of all sizes. Contact our team today to know how we can help you!