4 Effective Ways to Reach New Audiences on Social Media

4 Effective Ways to Reach New Audiences on Social Media

One of the topmost goals of a business’s social media pages is to increase its number of followers. Whether you are a brand or an influencer, the number of followers matters and affects your online performance. At the end of the day, the whole point of having social media pages is to interact with other people. 

Social media has always been a valuable platform for creating and maintaining relationships. And the number of followers can mean everything or nothing about your business. The more followers you have, the more opportunities for you to deliver your message and socialize with your community, but only if you find the right people who are interested in your brand. 

If you think it is time for you to expand your audience, here are the five effective ways to do it:

1: Follow the Trends

Every page owner must be aware of the latest trends on social media. Trends can shape social media and its transformation, and sometimes, participating in these trends can yield surprising results. 

For example, when you participate in a trend on Instagram, you can generate more views and engagements from both followers and non-followers. Because of the attention your post might get, it has a high chance of ending up on the platform’s “explore” section. This can be an opportunity to get noticed and seen by new accounts. If they decide to check out your page and realize that your content is interesting, they may give you a follow. 

2: Aim for Shareable Content

There are plenty of considerations in creating content for social media pages. One of the most important ones is making sure your content is share-worthy. If you keep that in mind, you can create content they can enjoy and find helpful. 

You can start by exploring different kinds of content and checking the analytics. The more you understand what they want to see, the more you could create relevant and compelling content. When they find your content entertaining or valuable, they will definitely share it with their own followers. 

3: Collaborate With Other Brands or Influencers 

If you want to create awareness for a large audience, you can achieve fast results by collaborating with other pages with large followings. By appearing on these pages’ feeds or stories, you can capture the attention of a larger group of people and also encourage them to follow you. 

When doing this, make sure that you partner with an influencer or brand that interacts with the audience you are trying to reach. Otherwise, the effort might be meaningless as the wrong people would never appreciate what is not meant for them. 

4: Find Your People and Interact With Them

Another effective method to grow your audience is to find them. You can utilize hashtags to do this. 

Suppose you are a business that caters to mothers’ needs. Looking for mothers and interacting with mommy bloggers can be helpful to your page. However, as previously stated, make sure that you and the people you are engaging with are on the same page. If they do not belong to your target audience, it might be a wasted effort.


Those are just some of the effective ways to grow your audience. To put it simply, the key is to make your brand relevant, find your people, and do your best to capture their attention and engage with them. Social media has always been an efficient platform for achieving reach and sales goals. You only need to find the strategy that works best for you.

Content is key to every business’s success. Should you need the help of a professional content creation agency in Los Angeles to ensure what you release online is aligned with your brand, contact us. C/C/G is a full-service digital agency that keeps our clients ahead of the curve, positioning them for sustained success while focusing on what they do best.

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