Founded 2011 – Culver City, CA
CCG Spotlight: Brands We Love
City of Hope cancer research, development, and treatment center
INNOVATORS: Make Branding Delicious
Strategic branding can cook up customers and drive bigtime sales
How Corona makes marketing its profit-driving star
The key to turning bad beer into record profits
The Evolution of Netflix: Don’t just watch…learn
How they’ve done this is a fascinating case study and has been explored in depth. What we should be doing is looking at the “how” of it all. How did they identify key opportunities, how did they seize them, and what can we learn from their rise?
Underdog to Top Dog: 3 Lessons from the Success of Under Armour
A few short years ago, when asked to name a few sports apparel companies, one might have listed Nike, Adidas, then perhaps a few others like Asics, Reebok, or Puma.